Google Analytics

Get to know Google Analytics

And just that like, you’ll be tracking page views on your website for free, at least on sites with less than 10 million pageviews a month.

When it comes to tracking information, Google Analytics differs from its competition in a couple key ways. Unlike some of its competitors, Google Analytics tracks visits to your website. It doesn’t track visitors. That is to say, it doesn’t track individual users the way that some competitors (like Mixpanel) do.

For most people, that’s fine. But that means Google Analytics works best when you’re using it to track overall trends. Although it can be used to track eCommerce, it’s not the easiest way to do so. Setting up funnels on Google Analytics can’t be done retroactively, which means you need to have some idea about your expected user flows before the launch of your website.

Google Analytics tracks users with cookies, which has some pros and cons. The best part about using cookies to track your audience is that it requires no setup. The worst part is that cookies don’t allow you to meaningfully identify individual users over a long span of time. Some of your visitors may be identified multiple times by Google Analytics as their browsers’ cache refreshes.

Using cookies also means that Analytics isn’t particularly good at providing real-time data. While there is a panel in Google Analytics to look at real-time data, it’s not particularly accurate (and it’s not always displaying in real time).

What all this means is that true data fiends may want to look elsewhere for their analytics solutions. If you plan on running a lot of A/B tests, or you need real-time results, or you’re looking to optimize for funnels retroactively, then you’ll need to look elsewhere.

But for most people, Google Analytics is a good fit. And when it’s good at something, it excels.

If you plan on purchasing any advertising with Google AdWords, the tight integration between AdWords and Analytics makes it an easy choice to run the two together. Analytics integrates well with their SEO monitoring options as well, making Google Analytics a particularly obvious choice for those of us in the role of webmaster. And, if your site is like most, the majority of your traffic will come from Google search results—and Google Analytics is great at tracking search queries and marketing campaigns to give you a full picture of your overall traffic.

What makes Google Analytics most compelling, though, is the degree to which it’s been integrated in a variety of site builders and online platforms over the years. Like most things Google makes, Analytics’ ubiquity is largely due to third party companies who have integrated it with their products.

But there’s a reason that Analytics is so popular with these third parties. It might not be the easiest to use, but it’s flexible to most users’ needs—and having access to the same data Google sees on your site helps you optimize for their all-powerful search engine.

With all that in mind, Google Analytics is the easiest tool to recommend to most people who just want to track their website. Is it the perfect tool? No. But for most of us, it will be all we ever need—and if helps us all optimize our websites for SEO, then that’s a huge perk.

Do more with Google Analytics

Zapier allows you to instantly connect Google Analytics with 2,000+ apps to automate your work and find productivity super powers.

Connect to 2,000+ Apps
Integrate Google Sheets with Google Analytics

Google Sheets

Google +1Google, Spreadsheets

3 Zap templates

Integrate Facebook Lead Ads with Google Analytics

Facebook Lead Ads

Ads & Conversion +2Ads & Conversion, Facebook, Premium

2 Zap templates

Integrate Google Forms with Google Analytics

Google Forms

Forms & Surveys +1Forms & Surveys, Google

1 Zap template

Integrate Stripe with Google Analytics

Stripe

Payment Processing

2 Zap templates

Integrate Gmail with Google Analytics

Gmail

Email +1Email, Google

3 Zap templates

Integrate Slack with Google Analytics

Slack

Team Chat

2 Zap templates

Integrate Intercom with Google Analytics

Intercom

Customer Support

5 Zap templates

Integrate Pipedrive with Google Analytics

Pipedrive

CRM (Customer Relationship Management)
Integrate Calendly with Google Analytics

Calendly

Scheduling & Booking

3 Zap templates

Integrate Salesforce (Legacy) with Google Analytics

Salesforce (Legacy)

CRM (Customer Relationship Management) +1CRM (Customer Relationship Management), Premium
Integrate Airtable with Google Analytics

Airtable

Databases
Integrate ManyChat with Google Analytics

ManyChat

Social Media Marketing
Integrate ActiveCampaign with Google Analytics

ActiveCampaign

Marketing Automation
Integrate Amazon Seller Central with Google Analytics

Amazon Seller Central

Amazon +2Amazon, eCommerce, Premium
Integrate Mailchimp with Google Analytics

Mailchimp

Email Newsletters

1 Zap template

Integrate Google Calendar with Google Analytics

Google Calendar

Calendar +1Calendar, Google
Integrate Webflow with Google Analytics

Webflow

Website Builders
Integrate Google Drive with Google Analytics

Google Drive

File Management & Storage +1File Management & Storage, Google
Integrate PayPal with Google Analytics

PayPal

Payment Processing +1Payment Processing, Premium
Integrate ClickFunnels with Google Analytics

ClickFunnels

Marketing Automation
Integrate Infusionsoft by Keap with Google Analytics

Infusionsoft by Keap

Marketing Automation +1Marketing Automation, Premium
Integrate HubSpot with Google Analytics

HubSpot

Marketing Automation

1 Zap template

Integrate Discord with Google Analytics

Discord

Team Chat
Integrate Instabot: Chatbot Platform with Google Analytics

Instabot: Chatbot Platform

Marketing Automation

1 Zap template

Integrate Typeform with Google Analytics

Typeform

Forms & Surveys

1 Zap template

Integrate Gravity Forms with Google Analytics

Gravity Forms

Forms & Surveys +1Forms & Surveys, WordPress
Integrate Twilio with Google Analytics

Twilio

Phone & SMS

1 Zap template

Integrate Salesforce with Google Analytics

Salesforce

CRM (Customer Relationship Management) +1CRM (Customer Relationship Management), Premium
Integrate Cognito Forms with Google Analytics

Cognito Forms

Forms & Surveys

1 Zap template

Integrate LinkedIn Lead Gen Forms with Google Analytics

LinkedIn Lead Gen Forms

Ads & Conversion +2Ads & Conversion, Microsoft, Premium
Integrate SurveyMonkey with Google Analytics

SurveyMonkey

Forms & Surveys
Integrate GoToWebinar with Google Analytics

GoToWebinar

Premium +1Premium, Webinars
Integrate Trello with Google Analytics

Trello

Project Management
Integrate Google Slides with Google Analytics

Google Slides

Documents +1Documents, Google
Integrate Square with Google Analytics

Square

Payment Processing
Integrate Tidio with Google Analytics

Tidio

Customer Support
Integrate Facebook Messenger with Google Analytics

Facebook Messenger

Facebook +1Facebook, Social Media Marketing

1 Zap template

Integrate Netlify with Google Analytics

Netlify

Website Builders
Integrate LinkedIn with Google Analytics

LinkedIn

Microsoft +1Microsoft, Social Media Accounts
Integrate Zoho Forms with Google Analytics

Zoho Forms

Forms & Surveys +1Forms & Surveys, Zoho

1 Zap template

Integrate Wufoo with Google Analytics

Wufoo

Forms & Surveys
Integrate WPForms with Google Analytics

WPForms

Forms & Surveys +1Forms & Surveys, WordPress
Integrate JotForm with Google Analytics

JotForm

Forms & Surveys
Integrate Microsoft Excel with Google Analytics

Microsoft Excel

Microsoft +1Microsoft, Spreadsheets
Integrate Ninja Forms with Google Analytics

Ninja Forms

Forms & Surveys +1Forms & Surveys, WordPress
Integrate Formstack with Google Analytics

Formstack

Forms & Surveys
Integrate Teachable with Google Analytics

Teachable

Online Courses
Integrate Agile CRM with Google Analytics

Agile CRM

CRM (Customer Relationship Management)
Integrate SQL Server with Google Analytics

SQL Server

Databases +1Databases, Premium
Integrate ConvertKit with Google Analytics

ConvertKit

Drip Emails
Integrate Microsoft Office 365 with Google Analytics

Microsoft Office 365

Email +1Email, Microsoft
Integrate Shopify with Google Analytics

Shopify

eCommerce +1eCommerce, Premium
Integrate MySQL with Google Analytics

MySQL

Databases +1Databases, Premium
Integrate Acuity Scheduling with Google Analytics

Acuity Scheduling

Scheduling & Booking
Integrate LiveChat with Google Analytics

LiveChat

Customer Support
Integrate Facebook Pages with Google Analytics

Facebook Pages

Facebook +1Facebook, Social Media Accounts
Integrate Crisp with Google Analytics

Crisp

Customer Support
Integrate Landbot with Google Analytics

Landbot

Marketing Automation
Integrate SharpSpring with Google Analytics

SharpSpring

Marketing Automation
Integrate Digistore24 with Google Analytics

Digistore24

Marketing Automation
Integrate WordPress (Legacy) with Google Analytics

WordPress (Legacy)

Website Builders +1Website Builders, WordPress
Integrate Kajabi with Google Analytics

Kajabi

eCommerce
Integrate Constant Contact with Google Analytics

Constant Contact

Email Newsletters
Integrate Autopilot with Google Analytics

Autopilot

Marketing Automation
Integrate RingCentral with Google Analytics

RingCentral

Phone & SMS
Integrate Zoho CRM with Google Analytics

Zoho CRM

CRM (Customer Relationship Management) +2CRM (Customer Relationship Management), Premium, Zoho
Integrate Squarespace with Google Analytics

Squarespace

Forms & Surveys
Integrate Google Docs with Google Analytics

Google Docs

Documents +1Documents, Google
Integrate Klaviyo with Google Analytics

Klaviyo

Marketing Automation
Integrate Pardot with Google Analytics

Pardot

Marketing Automation +1Marketing Automation, Premium
Integrate Appointlet with Google Analytics

Appointlet

Scheduling & Booking
Integrate Mixpanel with Google Analytics

Mixpanel

Ads & Conversion
Integrate Dubsado with Google Analytics

Dubsado

CRM (Customer Relationship Management)
Integrate Ruler Analytics with Google Analytics

Ruler Analytics

Call Tracking
Integrate Dropbox with Google Analytics

Dropbox

File Management & Storage
Integrate MailMunch with Google Analytics

MailMunch

Marketing Automation
Integrate MongoDB with Google Analytics

MongoDB

Databases
Integrate Facebook Groups with Google Analytics

Facebook Groups

Facebook +1Facebook, Social Media Accounts
Integrate Freshsales with Google Analytics

Freshsales

CRM (Customer Relationship Management)
Integrate Microsoft Dynamics 365 CRM with Google Analytics

Microsoft Dynamics 365 CRM

CRM (Customer Relationship Management) +2CRM (Customer Relationship Management), Microsoft, Premium
Integrate Asana with Google Analytics

Asana

Project Management
Integrate Drip with Google Analytics

Drip

Drip Emails
Integrate Instapage with Google Analytics

Instapage

Forms & Surveys
Integrate PostgreSQL with Google Analytics

PostgreSQL

Databases +1Databases, Premium
Integrate Marketo with Google Analytics

Marketo

Marketing Automation +1Marketing Automation, Premium
Integrate Hello Bar with Google Analytics

Hello Bar

Marketing Automation
Integrate CallRail with Google Analytics

CallRail

Call Tracking
Integrate Amazon S3 with Google Analytics

Amazon S3

Amazon +2Amazon, File Management & Storage, Premium
Integrate YouCanBook.Me with Google Analytics

YouCanBook.Me

Scheduling & Booking
Integrate Patreon with Google Analytics

Patreon

Fundraising
Integrate 24sessions with Google Analytics

24sessions

Video Conferencing

1 Zap template

Integrate Acquire with Google Analytics

Acquire

Customer Support

1 Zap template

Integrate Thinkific with Google Analytics

Thinkific

Online Courses
Integrate POWR Form Builder with Google Analytics

POWR Form Builder

eCommerce
Integrate SendGrid with Google Analytics

SendGrid

Transactional Email
Integrate Microsoft Teams with Google Analytics

Microsoft Teams

Microsoft +1Microsoft, Team Chat
Integrate Recurly with Google Analytics

Recurly

eCommerce +1eCommerce, Payment Processing
Integrate Copper with Google Analytics

Copper

CRM (Customer Relationship Management)
Integrate Leadpages with Google Analytics

Leadpages

Forms & Surveys
Integrate DigitalOcean with Google Analytics

DigitalOcean

Website Builders
Integrate Basecamp 3 with Google Analytics

Basecamp 3

Project Management
Integrate Ontraport with Google Analytics

Ontraport

Marketing Automation
Integrate Google Ads with Google Analytics

Google Ads

Ads & Conversion +2Ads & Conversion, Google, Premium
Integrate Kartra with Google Analytics

Kartra

Marketing Automation
Integrate SamCart with Google Analytics

SamCart

eCommerce
Integrate Vtiger CRM with Google Analytics

Vtiger CRM

CRM (Customer Relationship Management)
Integrate BotStar with Google Analytics

BotStar

Customer Support
Integrate Bizzabo with Google Analytics

Bizzabo

Event Management
Integrate Facebook Custom Audiences with Google Analytics

Facebook Custom Audiences

Ads & Conversion +2Ads & Conversion, Facebook, Premium
Integrate Facebook Offline Conversions with Google Analytics

Facebook Offline Conversions

Ads & Conversion +1Ads & Conversion, Facebook
Integrate Front with Google Analytics

Front

Email
Integrate Rocket.Chat with Google Analytics

Rocket.Chat

Team Chat
Integrate SuperOffice CRM with Google Analytics

SuperOffice CRM

CRM (Customer Relationship Management)
Integrate Zendesk Sell with Google Analytics

Zendesk Sell

CRM (Customer Relationship Management)
Integrate Close with Google Analytics

Close

CRM (Customer Relationship Management)
Integrate Formidable Forms with Google Analytics

Formidable Forms

Forms & Surveys +1Forms & Surveys, WordPress
Integrate Toky with Google Analytics

Toky

Phone & SMS

1 Zap template

Integrate LeadQuizzes with Google Analytics

LeadQuizzes

Forms & Surveys
Integrate Instagram with Google Analytics

Instagram

Facebook +1Facebook, Social Media Accounts
Integrate Firebase / Firestore with Google Analytics

Firebase / Firestore

Databases
Integrate Meetingbird with Google Analytics

Meetingbird

Scheduling & Booking
Integrate Zengine with Google Analytics

Zengine

App Builder
Integrate Microsoft Outlook with Google Analytics

Microsoft Outlook

Email +1Email, Microsoft
Integrate Zendesk with Google Analytics

Zendesk

Customer Support +1Customer Support, Premium
Integrate Sumo with Google Analytics

Sumo

Ads & Conversion
Integrate Crowdcast with Google Analytics

Crowdcast

Webinars
Integrate MemberSpace with Google Analytics

MemberSpace

Payment Processing
Integrate Poptin with Google Analytics

Poptin

Ads & Conversion
Integrate LinkedIn Matched Audiences with Google Analytics

LinkedIn Matched Audiences

Ads & Conversion +2Ads & Conversion, Microsoft, Premium
Integrate ClickUp with Google Analytics

ClickUp

Project Management
Integrate GetResponse with Google Analytics

GetResponse

Email Newsletters +2Email Newsletters, Marketing Automation, Webinars
Integrate Livestorm with Google Analytics

Livestorm

Webinars
Integrate 10to8 Online Booking with Google Analytics

10to8 Online Booking

Scheduling & Booking
Integrate PipelineDeals with Google Analytics

PipelineDeals

CRM (Customer Relationship Management)
Integrate Yammer with Google Analytics

Yammer

Microsoft +1Microsoft, Team Chat
Integrate Qualtrics with Google Analytics

Qualtrics

Forms & Surveys
Integrate Xero with Google Analytics

Xero

Accounting +1Accounting, Premium
Integrate Buffer with Google Analytics

Buffer

Social Media Marketing
Integrate Insightly with Google Analytics

Insightly

CRM (Customer Relationship Management)
Integrate AWS Lambda with Google Analytics

AWS Lambda

Amazon +2Amazon, Developer Tools, Premium
Integrate SugarCRM 6.2-5 with Google Analytics

SugarCRM 6.2-5

CRM (Customer Relationship Management) +1CRM (Customer Relationship Management), Premium
Integrate Quiz Maker with Google Analytics

Quiz Maker

Forms & Surveys
Integrate SendOwl with Google Analytics

SendOwl

eCommerce
Integrate Wix Automations with Google Analytics

Wix Automations

Beta +1Beta, CRM (Customer Relationship Management)
Integrate 17hats with Google Analytics

17hats

CRM (Customer Relationship Management)
Integrate Google BigQuery with Google Analytics

Google BigQuery

Databases +2Databases, Google, Premium
Integrate Box with Google Analytics

Box

File Management & Storage
Integrate Zoho Creator with Google Analytics

Zoho Creator

Databases +1Databases, Zoho
Integrate DocSend with Google Analytics

DocSend

Ads & Conversion
Integrate Act-On with Google Analytics

Act-On

Marketing Automation
Integrate NeonCRM with Google Analytics

NeonCRM

CRM (Customer Relationship Management)
Integrate GoSquared with Google Analytics

GoSquared

Marketing Automation
Integrate Bullhorn CRM with Google Analytics

Bullhorn CRM

CRM (Customer Relationship Management)
Integrate RD Station with Google Analytics

RD Station

Marketing Automation
Integrate HoneyBook with Google Analytics

HoneyBook

CRM (Customer Relationship Management)
Integrate Workable with Google Analytics

Workable

HR Talent & Recruitment
Integrate Flickr with Google Analytics

Flickr

Images & Design
Integrate OneDrive with Google Analytics

OneDrive

File Management & Storage +1File Management & Storage, Microsoft
Integrate Streak with Google Analytics

Streak

CRM (Customer Relationship Management)
Integrate Leadformly with Google Analytics

Leadformly

Forms & Surveys
Integrate KonnektiveCRM with Google Analytics

KonnektiveCRM

CRM (Customer Relationship Management)
Integrate Teamleader with Google Analytics

Teamleader

CRM (Customer Relationship Management)
Integrate WebinarGeek with Google Analytics

WebinarGeek

Webinars
Integrate QuickBooks Online with Google Analytics

QuickBooks Online

Accounting +1Accounting, Premium
Integrate Woodpecker.co with Google Analytics

Woodpecker.co

Drip Emails
Integrate Zoho Campaigns with Google Analytics

Zoho Campaigns

Marketing Automation +1Marketing Automation, Zoho
Integrate MobileMonkey with Google Analytics

MobileMonkey

Marketing Automation
Integrate CallTrackingMetrics with Google Analytics

CallTrackingMetrics

Call Tracking
Integrate Donorbox with Google Analytics

Donorbox

Fundraising
Integrate CallFire with Google Analytics

CallFire

Phone & SMS
Integrate SugarCRM 7+ with Google Analytics

SugarCRM 7+

CRM (Customer Relationship Management) +1CRM (Customer Relationship Management), Premium
Integrate Amazon EC2 with Google Analytics

Amazon EC2

Amazon +2Amazon, Premium, Website Builders
Integrate Philips Hue with Google Analytics

Philips Hue

Devices
Integrate Monetizze with Google Analytics

Monetizze

Beta +1Beta, Payment Processing
Integrate WooCommerce with Google Analytics

WooCommerce

eCommerce +1eCommerce, WordPress
Integrate ShipStation with Google Analytics

ShipStation

eCommerce
Integrate Magento with Google Analytics

Magento

eCommerce +1eCommerce, Premium
Integrate Nutshell with Google Analytics

Nutshell

CRM (Customer Relationship Management)
Integrate TalentLMS with Google Analytics

TalentLMS

Online Courses
Integrate Breezy HR with Google Analytics

Breezy HR

HR Talent & Recruitment

Screenshots

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