Connect Follow Up Boss and Google Ads to unlock the power of automation

To integrate Follow Up Boss with Google Ads, you will need to use our automation platform to create a Zap. You can set up a trigger in Follow Up Boss, such as 'New Lead' or 'New Contact Activity', and an action in Google Ads, like updating an audience list or modifying a campaign. This way, your leads are automatically added to your Google Ads marketing efforts.

The most common triggers include 'New Lead', 'Lead Updated', and 'New Deal'. These triggers will initiate actions in Google Ads such as adding leads to remarketing lists or updating customer match audiences.

Yes, you can set up an automation that triggers when there is a new lead or contact update in Follow Up Boss. This trigger can automatically add or update the information within your Google Ads audience list.

Yes, it is possible. You can create a workflow where certain activities within Follow Up Boss, like closing a deal or tagging specific contacts, trigger actions that pause specific campaigns within your Google Ads account.

Our platform runs automations typically every 15 minutes for most accounts. However, this can vary based on your plan type and settings. Make sure to check your specific plan for more details on frequency.

First, verify that your Zap setup is correct with all required permissions granted both in Follow Up Boss and Google Ads. Also, check if the selected triggers and actions are properly defined. If issues persist, consult the help center for troubleshooting tips.

There can be some limitations depending on data privacy regulations and API updates. Typically, contact information such as email addresses or phone numbers might have restrictions when used for creating audiences depending on compliance guidelines.