Connect Facebook Pages and Google Ads to unlock the power of automation
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Set up your first integration
Quickly connect Facebook Pages to Google Ads with a Zapier template.
Our most popular template
How Zapier works
Zapier makes it easy to integrate Facebook Pages with Google Ads - no code necessary. See how you can get setup in minutes.
Choose a trigger
A trigger is the event that starts your Zap—like a "New Comment" from Facebook Pages.
Add your action
An action happens after the trigger—such as "Add Contact to Customer List With Email" in Google Ads.
You’re connected!
Zapier seamlessly connects Facebook Pages and Google Ads, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- PageRequired
- Post
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- Description
ActionWrite
- Info
- PageRequired
Try ItTriggerPolling- PageRequired
Try ItTriggerPolling- PageRequired
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ActionWrite- PageRequired
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ActionWrite
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Practical ways you can use Facebook Pages and Google Ads
Promote Facebook events through Google Ads
When you add a new event to your Facebook Page, Zapier will automatically create a new campaign in Google Ads, promoting the event to a target audience. This workflow ensures that your events gain maximum visibility through targeted advertising as soon as they're published.
Business OwnerSync Facebook Page reviews to Google Ads customer lists
When your Facebook Page receives a new review, Zapier will automatically add the reviewer to a Google Ads customer list. This automation helps you retarget satisfied customers with exclusive deals, leveraging social proof to attract repeat sales.
Marketing & Marketing OpsLearn how to automate Facebook Pages on the Zapier blog
Learn how to automate Google Ads on the Zapier blog
Frequently Asked Questions about Facebook Pages + Google Ads integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Facebook Pages and Google Ads
How do I start the integration process between Facebook Pages and Google Ads?
You'll begin by connecting your Facebook Page to our platform, and then link your Google Ads account. This enables us to facilitate communication between the two services via automated triggers and actions.
What are the prerequisites for integrating Facebook Pages with Google Ads?
To successfully set up the integration, you need administrative access to both your Facebook Page and your Google Ads account. Additionally, ensure that you have active campaigns running in Google Ads for actions to be performed.
Can I target specific posts from my Facebook Page in my Google Ads campaigns?
Yes, once integrated, you can set up triggers that monitor specific post engagements on your Facebook Page and create responsive actions such as automatically adjusting bids or keywords in your Google Ads campaigns.
How often do updates occur between Facebook Pages and Google Ads through this integration?
Updates happen in real-time as configured by our automated workflows. For example, if a Facebook post reaches a certain engagement metric you've set as a trigger, the corresponding action in Google Ads can be executed almost immediately.
Are there any security concerns I should be aware of when integrating these platforms?
We prioritize security by using OAuth for linking accounts. This keeps your login credentials confidential while allowing our system to communicate with both platforms securely.
What type of triggers can I set up on my Facebook Page for use with Google Ads?
You can configure triggers based on various activities like page likes, post reactions, comments, or shares. Each trigger can initiate different actions within your Google Ads such as pausing campaigns or changing ad text automatically.
Is there support available if I encounter issues during the integration process?
Absolutely. We provide comprehensive support materials including guides and tutorials. If you encounter any issues, our support team is ready to assist in troubleshooting any problems during the setup or ongoing operation of integrations.
