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Zapier makes it easy to integrate Facebook Pages with Google Ads - no code necessary. See how you can get setup in minutes.
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Facebook Pages
Facebook Pages
1. Choose trigger event
Google Ads
Google Ads
2. Choose action
1. Select the event
Setup
Test
Facebook Pages
Choose a trigger event
Choose a trigger
A trigger is the event that starts your Zap—like a "New Comment" from Facebook Pages.
Add your action
An action happens after the trigger—such as "Add Contact to Customer List With Email" in Google Ads.
You’re connected!
Zapier seamlessly connects Facebook Pages and Google Ads, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
Create a new record or update an existing record in your app.
Use Google Ads as...
Required
Managed Account
Resource
Required
Dates to Include
Required
Limit
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Use Google Ads as...
Required
Managed Account
Customer List
Required
Customer identifier
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Use Google Ads as...
Required
Status
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Use Google As...
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Use Google Ads as...
Required
Name
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
For AI agents & developers
Use Facebook Pages and Google Ads with AI agents and code
Beyond Zap workflows. Call Facebook Pages and Google Ads actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.
No code
Connect via Zapier MCP
Expose Facebook Pages and Google Ads actions as tools in any MCP client. Authenticate once, then call them in natural language.
Example actions on this page
Change Page Profile Photo
Add Contact to Customer List With Email
Works with
Claude · ChatGPT · Cursor · any MCP-compatible client
There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.
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Customers have created over 25 million Zaps on the platform
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The average user takes less than 6 minutes to set up a Zap
Practical ways you can use Facebook Pages and Google Ads
Promote Facebook events through Google Ads
When you add a new event to your Facebook Page, Zapier will automatically create a new campaign in Google Ads, promoting the event to a target audience. This workflow ensures that your events gain maximum visibility through targeted advertising as soon as they're published.
Sync Facebook Page reviews to Google Ads customer lists
When your Facebook Page receives a new review, Zapier will automatically add the reviewer to a Google Ads customer list. This automation helps you retarget satisfied customers with exclusive deals, leveraging social proof to attract repeat sales.
Learn how to automate Facebook Pages on the Zapier blog
Learn how to automate Google Ads on the Zapier blog
Make work flow with AI
Level up your Facebook Pages to Google Ads integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Frequently Asked Questions about Facebook Pages + Google Ads integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Facebook Pages and Google Ads
How do I start the integration process between Facebook Pages and Google Ads?
You'll begin by connecting your Facebook Page to our platform, and then link your Google Ads account. This enables us to facilitate communication between the two services via automated triggers and actions.
What are the prerequisites for integrating Facebook Pages with Google Ads?
To successfully set up the integration, you need administrative access to both your Facebook Page and your Google Ads account. Additionally, ensure that you have active campaigns running in Google Ads for actions to be performed.
Can I target specific posts from my Facebook Page in my Google Ads campaigns?
Yes, once integrated, you can set up triggers that monitor specific post engagements on your Facebook Page and create responsive actions such as automatically adjusting bids or keywords in your Google Ads campaigns.
How often do updates occur between Facebook Pages and Google Ads through this integration?
Updates happen in real-time as configured by our automated workflows. For example, if a Facebook post reaches a certain engagement metric you've set as a trigger, the corresponding action in Google Ads can be executed almost immediately.
Are there any security concerns I should be aware of when integrating these platforms?
We prioritize security by using OAuth for linking accounts. This keeps your login credentials confidential while allowing our system to communicate with both platforms securely.
What type of triggers can I set up on my Facebook Page for use with Google Ads?
You can configure triggers based on various activities like page likes, post reactions, comments, or shares. Each trigger can initiate different actions within your Google Ads such as pausing campaigns or changing ad text automatically.
Is there support available if I encounter issues during the integration process?
Absolutely. We provide comprehensive support materials including guides and tutorials. If you encounter any issues, our support team is ready to assist in troubleshooting any problems during the setup or ongoing operation of integrations.
About Facebook Pages
Facebook Pages lets you connect with your customers, fans and followers on the world's largest social network. Share relevant content to engage people who Like your page, create events to build and grow your community, and run a Facebook ad campaign by targeting location, age and more.
Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
