Add new Intercom conversations as Facebook Offline Conversion events

When your Facebook ads help generate interest in your product, make sure to track that interest by using Facebook Offline Conversions. Use this Zap to automatically add new Intercom conversations to Facebook Offline Conversions as events. That way, you can count those Intercom conversations towards your ads' conversion rates.

How this Intercom-Facebook Offline Conversion integration works

  1. A user starts a conversation in Intercom
  2. Zapier creates an event in Facebook Offline Conversions

Apps involved

  • Intercom
  • Facebook Offline Conversions
Add new Intercom conversations as Facebook Offline Conversion events
Intercom integration logo

Intercom is a fundamentally new way for internet businesses to communicate with customers, personally, at scale. It's a customer communication platform with a suite of integrated products for every team—including sales, marketing, product, and support. Intercom's products enable targeted communication with customers on your website, inside your web and mobile apps, and by email.

Facebook Offline Conversions integration logo

With offline conversion measurement on Facebook, you can track when events occur in your physical retail store and other offline channels (ex: email marketing and CRM apps) after people see or engage with your Facebook ad.


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