Add Intercom leads that add email addresses as Facebook Offline Conversion events

When you connect your offline activities to your Facebook ads, your ad strategy will be better informed. Use this Zap to automatically add new Intercom leads that enter email addresses to Facebook Offline Conversions as events. Now that Zapier has added the offline activity for you, you can adjust your ads accordingly.

How this Intercom-Facebook Offline Conversion integration works

  1. A new lead that add an email address in Intercom
  2. Zapier creates an event in Facebook Offline Conversions

Apps involved

  • Intercom
  • Facebook Offline Conversions
Add Intercom leads that add email addresses as Facebook Offline Conversion events
Intercom integration logo

Intercom is a fundamentally new way for internet businesses to communicate with customers, personally, at scale. It's a customer communication platform with a suite of integrated products for every team—including sales, marketing, product, and support. Intercom's products enable targeted communication with customers on your website, inside your web and mobile apps, and by email.

Facebook Offline Conversions integration logo

With offline conversion measurement on Facebook, you can track when events occur in your physical retail store and other offline channels (ex: email marketing and CRM apps) after people see or engage with your Facebook ad.

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