When this happens...
IntercomLead Converted to User
Then do this...
Facebook Offline ConversionsSend Offline Event

When your leads convert to users, tracking that in Facebook Offline Conversions will give you the most accurate metrics. Use this Zap to automatically add new Intercom leads that convert to users to Facebook Offline Conversions as events. That way, you will know if your Facebook ads helped to convert the lead and you can adjust your ad strategy accordingly.

How this Intercom-Facebook Offline Conversion integration works

  1. A new lead that converts to a user in Intercom
  2. Zapier creates an event in Facebook Offline Conversions

Apps involved

  • Intercom
  • Facebook Offline Conversions

Why Zapier?

Free

Get started for free—14 day trial of premium features and apps.

Easy

No coding required—automate any of 1,000+ apps in minutes.

Secure

Enterprise-level security—connect mission-critical apps.

It's easy to connect Facebook Offline Conversions + Intercom and requires absolutely zero coding experience—the only limit is your own imagination.

When this happens...
then do this!
Intercom
New User

Triggers when a new user is created.

Facebook Offline Conversions
Send Offline Event

Sends events from your customer systems (PoS, CRM, email service provider, etc) to connect Facebook campaigns to offline activity and business impact.

Intercom
Lead Converted to User

Triggers when a lead converts to a user.

Intercom
Create/Update User

Update a user within Intercom given their e-mail address.

Intercom
New Conversation

Triggers when a new conversation is created by a user in Intercom.

Intercom
Update Company

Updates a company within Intercom. If you'd like to create a company, use this action in conjunction with a Find/Create step.

Intercom
New Unsubscription

Triggers when a user unsubscribes from Intercom.io emails.

Intercom
Add User Tag

Attach a tag to a specific user.

Intercom
Lead Added Email

Triggers when a Lead enters an email address.

Intercom
Send Incoming Message

Send a message from a user into your Intercom app. Note: you must have a valid plan on Intercom to access this action.

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With offline conversion measurement on Facebook, you can track when events occur in your physical retail store and other offline channels (ex: email marketing and CRM apps) after people see or engage with your Facebook ad. .

Intercom is a fundamentally new way for internet businesses to communicate with customers, personally, at scale. It's a customer communication platform with a suite of integrated products for every team—including sales, marketing, product, and support. Intercom's products enable targeted communication with customers on your website, inside your web and mobile apps, and by email.