Add Intercom leads that convert to users as Facebook Offline Conversion events
When this happensStep 1: Lead Converted to User
Then do thisStep 2: Send Offline Event
When your leads convert to users, tracking that in Facebook Offline Conversions will give you the most accurate metrics. Use this Zap to automatically add new Intercom leads that convert to users to Facebook Offline Conversions as events. That way, you will know if your Facebook ads helped to convert the lead and you can adjust your ad strategy accordingly.
How this Intercom-Facebook Offline Conversion integration works
- A new lead that converts to a user in Intercom
- Zapier creates an event in Facebook Offline Conversions
- Facebook Offline Conversions