Add Intercom leads that convert to users as Facebook Offline Conversion events

When your leads convert to users, tracking that in Facebook Offline Conversions will give you the most accurate metrics. Use this Zap to automatically add new Intercom leads that convert to users to Facebook Offline Conversions as events. That way, you will know if your Facebook ads helped to convert the lead and you can adjust your ad strategy accordingly.

How this Intercom-Facebook Offline Conversion integration works

  1. A new lead that converts to a user in Intercom
  2. Zapier creates an event in Facebook Offline Conversions

Apps involved

  • Intercom
  • Facebook Offline Conversions
Add Intercom leads that convert to users as Facebook Offline Conversion events
Intercom integration logo

Intercom is a fundamentally new way for internet businesses to communicate with customers, personally, at scale. It's a customer communication platform with a suite of integrated products for every team—including sales, marketing, product, and support. Intercom's products enable targeted communication with customers on your website, inside your web and mobile apps, and by email.

Facebook Offline Conversions integration logo

With offline conversion measurement on Facebook, you can track when events occur in your physical retail store and other offline channels (ex: email marketing and CRM apps) after people see or engage with your Facebook ad.

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