Add new GotoWebinar attendees as Facebook Offline Conversion events

You have a successful webinar under your belt—now it's time to make sure you get that great attendee data funneled back into Facebook. This will help Facebook make your ads smarter, so you can get more attendees in the future! Don't worry about manually entering these attendees, either. Once you set up this integration, Zapier will automatically add new GotoWebinar attendees as Facebook Offline Conversion events, saving you the time and trouble of manual entry.

Note: You'll need to set this integration up before you run your webinar in order for it to work. Zapier won't capture attendees in a previously-completed webinar.

How this GotoWebinar - Facebook Offline Conversions integration works

  1. Someone attends your webinar
  2. Zapier adds the new attendee to an Offline Conversion event set

Apps involved

  • GotoWebinar
  • Facebook Offline Conversions
Add new GotoWebinar attendees as Facebook Offline Conversion events
GoToWebinar integration logo

GoToWebinar makes it easy to set up and deliver an online video and audio conference. Conduct do-it-yourself webinars with up to 1000 people – all for one flat rate. Extend your reach, expand your audience, increase your influence. Webinars work.

Facebook Offline Conversions integration logo

With offline conversion measurement on Facebook, you can track when events occur in your physical retail store and other offline channels (ex: email marketing and CRM apps) after people see or engage with your Facebook ad.


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