Facebook Offline Conversions
When this happens...
GoToWebinarNew Attendee
Then do this...
Facebook Offline ConversionsSend Offline Event

You have a successful webinar under your belt—now it's time to make sure you get that great attendee data funneled back into Facebook. This will help Facebook make your ads smarter, so you can get more attendees in the future! Don't worry about manually entering these attendees, either. Once you set up this integration, Zapier will automatically add new GotoWebinar attendees as Facebook Offline Conversion events, saving you the time and trouble of manual entry.

Note: You'll need to set this integration up before you run your webinar in order for it to work. Zapier won't capture attendees in a previously-completed webinar.

How this GotoWebinar - Facebook Offline Conversions integration works

  1. Someone attends your webinar
  2. Zapier adds the new attendee to an Offline Conversion event set

Apps involved

  • GotoWebinar
  • Facebook Offline Conversions

Why Zapier?


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No coding required—automate any of 1,500+ apps in minutes.


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It's easy to connect Facebook Offline Conversions + GoToWebinar and requires absolutely zero coding experience—the only limit is your own imagination.

When this happens...
then do this!
New Attendee

Triggers when registrants turn into attendees to a webinar.

Send Offline Event

Sends events from your customer systems (PoS, CRM, email service provider, etc) to connect Facebook campaigns to offline activity and business impact.

New Upcoming Webinar

Triggers when you add a new upcoming webinar.

Create Registrant

Create a new registrant for a webinar.

New Registrant

Triggers when a new registrant is added to a webinar.

Create Webinar

Create and schedule a new, single-session webinar.

Remove Registrant

Removes a registrant from a webinar.

Use our free platform to build a single Zapier integration and instantly connect your app with 1,500+ others.

Become a Zapier Integration Partner

With offline conversion measurement on Facebook, you can track when events occur in your physical retail store and other offline channels (ex: email marketing and CRM apps) after people see or engage with your Facebook ad. .

Learn More

GoToWebinar by LogMeIn makes it easy to set up and deliver an online video and audio conference. Conduct do-it-yourself webinars with up to 1000 people – all for one flat rate. Extend your reach, expand your audience, increase your influence. Webinars work.

See GoToWebinar Integrations