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Zapier makes it easy to integrate Shopify with Customer.io - no code necessary. See how you can get setup in minutes.

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Shopify
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Shopify
1. Choose trigger event
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Customer.io
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Customer.io
2. Choose action
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1. Select the event
Setup
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Shopify
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Blog" from Shopify.

Add your action

An action happens after the trigger—such as "Create or Update a Person" in Customer.io.

You’re connected!

Zapier seamlessly connects Shopify and Customer.io, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

  • Shopify triggers, actions, and search
    New Blog

    Triggers when a new blog is added to your Shopify store.

    Trigger
    Polling
    Try It
    • Risk Level
    Trigger
    Polling
    Try It
  • Shopify triggers, actions, and search
    New Cancelled Order

    Triggers whenever an order is cancelled (with line item support).

    Trigger
    Instant
    Try It
  • Shopify triggers, actions, and search
    New Customer

    Triggers when a new customer is added to your Shopify account.

    Trigger
    Instant
    Try It
    • Blog
      Required
    • Blog Entry Status
    Trigger
    Polling
    Try It
    • Abandoned Cart Age (Hours)
      Required
    Trigger
    Polling
    Try It
  • Shopify triggers, actions, and search
    New Draft Order

    Triggers when a new draft order is created.

    Trigger
    Instant
    Try It

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Practical ways you can use Shopify and Customer.io

Send personalized messages to new customers

When a new customer is added to Shopify, Zapier automatically updates or creates a new person in Customer.io. This empowers you to send timely, personalized communications to new customers, improving onboarding success and customer satisfaction.

Business Owner
Try it
Track abandoned carts for data analysis

When a cart is abandoned in Shopify, Zapier creates an event in Customer.io, making it easier to gather data and analyze customer behavior for potential improvements in the checkout process.

Engineering
Trigger email campaigns for specific purchases

For every new paid order in Shopify, Zapier triggers a targeted email campaign in Customer.io. This helps you engage customers with relevant content, increasing upsells and nurturing repeat sales.

Marketing & Marketing Ops

Learn how to automate Shopify on the Zapier blog

Learn how to automate Customer.io on the Zapier blog

Make work flow with AI

Level up your Shopify to Customer.io integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Frequently Asked Questions about Shopify + Customer.io integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Shopify and Customer.io

How do I integrate Shopify with Customer.io?

To integrate Shopify with Customer.io, you need to connect your Shopify account to our platform through the integrations settings. Once connected, you can set up automated workflows, such as sending personalized emails when a customer makes a purchase.

What triggers are available for Shopify in Customer.io?

In our integration with Shopify, you can use triggers such as 'New Order Created', 'Order Fulfilled', and 'Cart Abandoned' to initiate various actions within Customer.io.

Can I send automated emails based on customer shopping behavior?

Yes, you can! Through our platform, you can set actions that send automated emails when specific events occur in your customer's shopping experience, like when they purchase or abandon a cart.

How do we handle customer segmentation from Shopify's data?

We allow you to create segments based on various attributes and behaviors imported from Shopify. You can tailor your messages based on this segmentation to improve targeting and engagement.

Is it possible to track the email engagement from customers who made purchases via Shopify?

Absolutely! We provide detailed analytics that show how customers who made purchases on your Shopify store are interacting with the emails sent through our platform.

Do we have options for abandoning cart recovery workflows using this integration?

Yes, you can create abandonment recovery workflows using the 'Cart Abandoned' trigger. This helps target specific customers who leave items in their carts without completing the purchase process.

Are there options for customizing email templates when integrating with Shopify?

Certainly! Our integration allows you to customize email templates extensively so that they align perfectly with your brand's identity and speak directly to your customers' interests derived from their behavior on your Shopify store.

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About Shopify
Shopify is a simple way to create an online store to list products, collect credit card payments, and ship your goods.
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About Customer.io
With Customer.io you can send email, SMS, and push based on what people do or don't do in your app.
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