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Choose a Trigger

Choose an Action

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1. Choose trigger event

2. Choose action

1. Select the event

Setup

Test

App

Trigger event

Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Blog" from Shopify.

Add your action

An action happens after the trigger—such as "Create or Update a Person" in Customer.io.

You’re connected!

Zapier seamlessly connects Shopify and Customer.io, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

New Blog
Triggers when a new blog is added to your Shopify store.
Trigger
Polling
Try It
- Risk level
Trigger
Polling
Try It
New Cancelled Order
Triggers whenever an order is cancelled (with line item support).
Trigger
Instant
Try It
New Customer
Triggers when a new customer is added to your Shopify account.
Trigger
Instant
Try It
Customer Account Enabled
Triggers when a customer account is enabled.
Trigger
Instant
Try It

New Order
Triggers when an order is created (with line item support).
Trigger
Instant
Try It
New Refund
Triggers when a refund or partial refund occurs (with order details).
Trigger
Instant
Try It

New Tag Added to Customer
Triggers when a new tag is added to a customer.
Trigger
Instant
Try It
Updated Draft Order
Triggers when a draft order is updated.
Trigger
Instant
Try It
Updated Order
Triggers when an order is updated (with line item support).
Trigger
Instant
Try It
- Order ID
  Required
- Type of Line Item to Add
  Required
- Reason for Edit
- Notify the Customer?
Action
Write
- Blog
  Required
- Title
  Required
- Author Name
  Required
- Content
  Required
- Featured Image URL
- Excerpt/Summary
- Tags
- Is Published?
Action
Write
- Company
  Required
- Location Name
  Required
- External ID
- Locale
- Phone
- Note
- Tax Registration ID
- Billing same as shipping address?
- Shipping Address Line 1
- Shipping Address Line 2
- Shipping City
- Shipping Country Code
- Shipping First Name
- Shipping Last Name
- Shipping Phone
- Shipping Recipient
- Shipping ZIP Code
- Shipping Zone Code
Action
Write
- First Name
- Last Name
- Email Address
- Customer Phone
- Company Name
- Street Address
- Street Address Line 2
- City
- State
- State/Province Code
- Country
- Country Code
- Zip Code
- Address Phone
- Tags
- Note
- Accepts Marketing
- Tax Exempt
- Tax Exemptions
- Send E-Mail Invite
Action
Write
- Order ID
  Required
- Fulfillment Order ID
  Required
- Notify customer
- Address line 1
- Address line 2
- City
- Country code
- Province code
- Zip code
- Tracking company
- Tracking number
- Tracking URL
Action
Write
- Initial Value
  Required
- Code
- Customer ID
- Expiry Date
- Note
- Template Suffix
Action
Write
- Order
  Required
Action
Write
- Title
  Required
- Product_type
- Vendor
- Product Status
- Product Description
- Tags
- Collection ID
- Handle
- Note
- First Product Option
- Values for First Product Option
- Second Product Option
- Values for Second Product Option
- Third Product Option
- Values for Third Product Option
- Category
- Alt Text
- Media Content Type
- Original Source
Action
Write
- Customer
  Required
- Tags
  Required
Action
Write
- Customer
  Required
- First Name
- Last Name
- Email Address
- Customer Phone
- Company Name
- Street Address
- Street Address Line 2
- City
- State
- State/Province Code
- Country
- Country Code
- Zip Code
- Address Phone
- Tags
- Note
- Accepts Marketing
- Tax Exempt
- Tax Exemptions
- Send Account Invite Email
Action
Write
- Order ID
  Required
- Email
- Notes
- Remove Customer from Order
- Tags
- Additional Details
- Shipping Address - Address 1
- Shipping Address - Address 2
- Shipping Address - City
- Shipping Address - Company
- Shipping Address - Country
- Shipping Address - First Name
- Shipping Address - Last Name
- Shipping Address - Latitude
- Shipping Address - Longitude
- Shipping Address - Phone
- Shipping Address - Province
- Shipping Address - Province Code
- Shipping Address - ZIP
Action
Write
- Product ID
  Required
- Title
- Product_type
- Vendor
- Product Status
- Product Description
- Tags
- Category
- Collections to Join
- Collections to Leave
- Handle
- Redirect Handle?
- Alt Text
- Media Content Type
- Original Source
Action
Write
- Search Query
- Email
Action
Search
- Order ID
  Required
- Include Closed Fulfillment Orders
Action
Search
- Resource
  Required
- Resource ID
  Required
Action
Search
- Product Titles
  Required
Action
Search
- Copy
- Product Title or Handle
  Required
Action
Search
- Product Variant SKU
  Required
Action
Search
- Search Query
- Email Address
- First Name
- Last Name
- Customer Phone
- Company Name
- Street Address
- Street Address Line 2
- City
- State
- State/Province Code
- Country
- Country Code
- Zip Code
- Address Phone
- Tags
- Note
- Accepts Marketing
- Tax Exempt
- Tax Exemptions
- Send E-Mail Invite
Action
Search or write
- Product ID
  Required
- Product Variant Title
  Required
- Add New Image - File
- Add New Image - Alt Text
- Choose Existing Image
- Price
- Compare-at Price
- Charge Tax On This Variant?
- Cost Per Item
- SKU (Stock Keeping Unit)
- Barcode (ISBN, UPC, GTIN, etc.)
- Track Quantity?
- Continue Selling When Out of Stock?
- This Is a Physical Product
- Weight
- Weight Unit
- Country/Region of Origin
- Harmonized System (HS) code
- Position
- Requires Components
Action
Search or write
- Anonymous Event Name
  Required
- Anonymous ID
  Required
- Anonymous Event Data
Action
Write

- Blog
  Required
- Blog Entry Status
Trigger
Polling
Try It
- Abandoned cart age (hours)
  Required
Trigger
Polling
Try It
New Company
Triggers when a new company is created.
Trigger
Instant
Try It
New Draft Order
Triggers when a new draft order is created.
Trigger
Instant
Try It
New Fulfilled Order
Triggers when an order is fulfilled (with line item support).
Trigger
Instant
Try It
New Paid Order
Triggers when an order is paid (with line item support).
Trigger
Instant
Try It
New Product
Triggers when a product is created.
Trigger
Instant
Try It
Updated Customer
Triggers when a customer is updated.
Trigger
Instant
Try It
- Inventory Item
Trigger
Instant
Try It
Updated Product
Triggers when a Product is updated, ordered or when a variant is added, removed, or updated.
Trigger
Instant
Try It
- Customer
  Required
- Tags
  Required
- Overwrite existing tags?
Action
Write
- Order
  Required
- Parent Transaction
  Required
- Amount
- Currency
Action
Write
- Name
  Required
- ExternalId
- A note about the company
- Company_contact
- Contact Email
- Contact First Name
- Contact Last Name
- Contact Phone
- Contact Title
- Contact_locale
- Location
- Billing same as shipping address?
- Company_shippingAddress
- Shipping Address Line 1
- Shipping Address Line 2
- Shipping Address City
- Shipping Address Country Code
- Shipping_firstName
- Shipping_lastName
- Shipping Address Phone
- Shipping Address Recipient
- Shipping Address Zip
- Shipping Address Zone Code
- Location External ID
- Location_locale
- Location_name
- Location_note
- Location_phone
- TaxRegistrationId
Action
Write
- Email
- Product
- Product Variant
- Product Quantity
  Required
- Product Title
- Product Price
- Weight in Grams
- Note
- Discount - Type
- Discount - Amount
- Discount - Title
- Discount - Description
- Custom Attributes
- Tags
- ShippingAddressInstructions
- Shipping Address - First name
- Shipping Address - Last name
- Shipping Address - Company
- Shipping Address - Phone
- Shipping Address - Address
- Shipping Address - Address con't
- Shipping Address - City
- Shipping Address - State/Province/Region
- Shipping Address - Postal/Zip code
- Shipping Address - Country
- BillingAddressInstructions
- Billing Address - First name
- Billing Address - Last name
- Billing Address - Company
- Billing Address - Phone
- Billing Address - Address
- Billing Address - Address con't
- Billing Address - City
- Billing Address - State/Province/Region
- Billing Address - Postal/Zip code
- Billing Address - Country
Action
Write
- Product ID
  Required
- Add New Image - File
- Add New Image - Alt Text
- Choose Existing Image
- Price
- Compare-at Price
- Charge Tax On This Variant?
- Cost Per Item
- SKU (Stock Keeping Unit)
- Barcode (ISBN, UPC, GTIN, etc.)
- Track Quantity?
- Continue Selling When Out of Stock?
- This Is a Physical Product
- Weight
- Weight Unit
- Country/Region of Origin
- Harmonized System (HS) code
- Position
- Requires Components
Action
Write
- Adjust or Set quantity?
  Required
- The name of quantities to be changed
  Required
- The reason for the quantity changes
  Required
- Location
  Required
- Product
- Product Variant
  Required
- Quantity to Set or Adjust
Action
Write
- Email
- Product
- Product variant
- SKU
- Product quantity
- Product title
- Product price
- Currency
- Weight in grams
- Requires shipping
- Price
- Currency
- Rate
- Title
- Note
- Discount - Type
- Discount - Amount
- Discount - Code
- Discount - Currency
- Additional details
- Tags
- Buyer accepts marketing?
- Shipping_address_instructions
- Shipping address - First name
- Shipping address - Last name
- Shipping address - Company
- Shipping address - Phone
- Shipping address - Address
- Shipping address - Address con't
- Shipping address - City
- Shipping address - Country
- Shipping address - Country code
- Shipping address - State/Province/Region
- Shipping address - State/Province/Region code
- Shipping address - Postal/Zip code
- Billing_address_instructions
- Billing address - First name
- Billing address - Last name
- Billing address - Company
- Billing address - Phone
- Billing address - Address
- Billing address - Address con't
- Billing address - City
- Billing address - Country
- Billing address - Country code
- Billing address - State/Province/Region
- Billing address - State/Province/Region code
- Billing address - Postal/Zip code
- Send_receipt
- Send_fulfillment_receipt
- Inventory behaviour
- Financial status
- Fulfillment status
- Code
- Title
- Price
- Currency
- Source
- Source name
Action
Write
- Product ID
  Required
- Channel ID
  Required
- Publish Date
Action
Write
- Product
  Required
- Tags
  Required
Action
Write
- Inventory Item
  Required
- Unit Cost
- Track Inventory
- SKU
- Requires Shipping
- Country of Origin
- Province/State of Origin
Action
Write
- Product
  Required
- Product Variant
  Required
- Price
- Compare at Price
- SKU
- Barcode
- Is taxable?
Action
Write
- Api_docs_info
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
- Query - Name
- Query - Confirmation Number
- Query - Email
- Query - Customer ID
- Query - Location ID
- Query - SKU
- Query - Order ID
- Sort Key
- Reverse results
- Raw query
Action
Search
- Order ID
  Required
Action
Search
- Order_id
  Required
Action
Search
- Ids
  Required
Action
Search
- Product Variant Titles
  Required
Action
Search
- Product
  Required
- Product Variant Title
  Required
Action
Search
- Copy
- Product Title or Handle
  Required
- Product_type
- Vendor
- Product Status
- Product Description
- Tags
- Collection ID
- Handle
- Note
- First Product Option
- Values for First Product Option
- Second Product Option
- Values for Second Product Option
- Third Product Option
- Values for Third Product Option
- Category
- Alt Text
- Media Content Type
- Original Source
Action
Search or write
- Id
  Required
- Email Address
- Attributes
Action
Write
- Id
  Required
- Event Name
  Required
- Event Data
Action
Write

For AI agents & developers

Use Shopify and Customer.io with AI agents and code

Beyond Zap workflows. Call Shopify and Customer.io actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.

No code

Connect via Zapier MCP

Expose Shopify and Customer.io actions as tools in any MCP client. Authenticate once, then call them in natural language.

Example actions on this page

Add Line Item to Order
Create or Update a Person

Works with

Claude · ChatGPT · Cursor · any MCP-compatible client

Connect Zapier MCP

Typescript

Call from code with the Zapier SDK

Trigger Shopify and Customer.io actions from backend services, scripts, or agent code.

Install

# TypeScript / Node
npm install @zapier/zapier-sdk

Run an action

import { createZapierSdk } from '@zapier/zapier-sdk';

const zapier = createZapierSdk();
await zapier.runAction({ /* shopify / customerio action */ });

Run the SDK docs

There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.

Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023

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93%

Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Practical ways you can use Shopify and Customer.io

Send personalized messages to new customers

When a new customer is added to Shopify, Zapier automatically updates or creates a new person in Customer.io. This empowers you to send timely, personalized communications to new customers, improving onboarding success and customer satisfaction.

Business Owner

Try it

Track abandoned carts for data analysis

When a cart is abandoned in Shopify, Zapier creates an event in Customer.io, making it easier to gather data and analyze customer behavior for potential improvements in the checkout process.

Engineering

Try it

Trigger email campaigns for specific purchases

For every new paid order in Shopify, Zapier triggers a targeted email campaign in Customer.io. This helps you engage customers with relevant content, increasing upsells and nurturing repeat sales.

Marketing & Marketing Ops

Try it

Learn how to automate Shopify on the Zapier blog

Learn how to automate Customer.io on the Zapier blog

Make work flow with AI

Level up your Shopify to Customer.io integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

Frequently Asked Questions about Shopify + Customer.io integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Shopify and Customer.io

How do I integrate Shopify with Customer.io?

To integrate Shopify with Customer.io, you need to connect your Shopify account to our platform through the integrations settings. Once connected, you can set up automated workflows, such as sending personalized emails when a customer makes a purchase.

What triggers are available for Shopify in Customer.io?

In our integration with Shopify, you can use triggers such as 'New Order Created', 'Order Fulfilled', and 'Cart Abandoned' to initiate various actions within Customer.io.

Can I send automated emails based on customer shopping behavior?

Yes, you can! Through our platform, you can set actions that send automated emails when specific events occur in your customer's shopping experience, like when they purchase or abandon a cart.

How do we handle customer segmentation from Shopify's data?

We allow you to create segments based on various attributes and behaviors imported from Shopify. You can tailor your messages based on this segmentation to improve targeting and engagement.

Is it possible to track the email engagement from customers who made purchases via Shopify?

Absolutely! We provide detailed analytics that show how customers who made purchases on your Shopify store are interacting with the emails sent through our platform.

Do we have options for abandoning cart recovery workflows using this integration?

Yes, you can create abandonment recovery workflows using the 'Cart Abandoned' trigger. This helps target specific customers who leave items in their carts without completing the purchase process.

Are there options for customizing email templates when integrating with Shopify?

Certainly! Our integration allows you to customize email templates extensively so that they align perfectly with your brand's identity and speak directly to your customers' interests derived from their behavior on your Shopify store.

About Shopify

Shopify is a simple way to create an online store to list products, collect credit card payments, and ship your goods.

Learn moreLearn moreHelpHelp

Related categories

eCommerce

About Customer.io

With Customer.io you can send email, SMS, and push based on what people do or don't do in your app.

Learn moreLearn moreHelpHelp

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Connect Shopify and Customer.io to power AI-driven automation

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Choose a trigger

Add your action

You’re connected!

Supported triggers and actions

Use Shopify and Customer.io with AI agents and code

Connect via Zapier MCP

Call from code with the Zapier SDK

Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023

Practical ways you can use Shopify and Customer.io

Send personalized messages to new customers

Track abandoned carts for data analysis

Trigger email campaigns for specific purchases

Learn how to automate Shopify on the Zapier blog

Automatically post new Shopify store items to Pinterest

How to automatically add Shopify customers to Salesforce

How to automatically save Shopify orders to a Google Sheet

Learn how to automate Customer.io on the Zapier blog

4 ways to automate Customer.io with Zapier

Make work flow with AI

Frequently Asked Questions about Shopify + Customer.io integrations

Connect Shopify to Customer.io on the world's largest no-code automation platform