Connect Amazon Seller Central and Klaviyo to unlock the power of automation

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Choose a Trigger

Choose an Action

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1. Choose trigger event

2. Choose action

1. Select the event

Setup

Test

App

Trigger event

Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Order" from Amazon Seller Central.

Add your action

An action happens after the trigger—such as "Add Profile to List" in Klaviyo.

You’re connected!

Zapier seamlessly connects Amazon Seller Central and Klaviyo, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

- Order Status
Trigger
Polling
Try It
- Metric
Trigger
Polling
Try It
- Channel
Trigger
Polling
Try It
- Tag
  Required
- List
  Required
Action
Write
- List Name
  Required
Action
Write

- Metric
  Required
- Email Address
  Required
- Event_id
- Value
- Time
- Custom Event Properties
Action
Write
- Tag
  Required
- List
  Required
Action
Write

- Campaign ID
  Required
Action
Write
- List
- Email
- First_name
- Last_name
- Phone_number
- Title
- Organization
- City
- Region
- Country
- Zip
- Image URL
- Unique_id
- Custom_properties
- SMS Subscription Type
Action
Write
- Email
- Phone_number
- SMS Subscription Type (only when SMS number is provided)
- Attributes_note
- Profiles_note
Action
Write
- Name
  Required
- Channel
  Required
- Status
Action
Search
- Name
  Required
Action
Search
- Name
  Required
Action
Search

- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
- Audience Type
Trigger
Polling
Try It
- Profile ID
  Required
- List
  Required
Action
Write
- Tag
  Required
- Segment
  Required
Action
Write
- Email
- First_name
- Last_name
- Phone_number
- Title
- Organization
- City
- Region
- Country
- Zip
- Image URL
- Unique_id
- Custom_properties
- Consent to subscribe to Channel
- SMS Subscription Type
Action
Write
- List
  Required
- Profile ID
  Required
Action
Write
- Tag
  Required
- Segment
  Required
Action
Write
- Profile Id
  Required
- Email
- First_name
- Last_name
- Phone_number
- Title
- Organization
- City
- Region
- Country
- Zip
- Image URL
- Unique_id
- Custom_properties
- List
Action
Write
- Identifiers_note
- Profile ID
- Email
- Phone_number
- Consent_note
- Consent to subscribe to Channel
  Required
- SMS Subscription Type
- List
Action
Write
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
- Name
  Required
Action
Search
- Search_note
  Required
- Email
- Phone Number
- Secondary Search by Phone Number
- List
Action
Search
- Search_note
  Required
- Email
- Phone Number
- Secondary Search by Phone Number
- List
- First_name
- Last_name
- Title
- Organization
- City
- Region
- Country
- Zip
- Image URL
- Unique_id
- Custom_properties
- SMS Subscription Type
Action
Search or write

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Customers have created over 25 million Zaps on the platform

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The average user takes less than 6 minutes to set up a Zap

Connect Amazon Seller Central and Klaviyo to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

Learn how to automate Klaviyo on the Zapier blog

Make work flow with AI

Level up your Amazon Seller Central to Klaviyo integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

Frequently Asked Questions about Amazon Seller Central + Klaviyo integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Amazon Seller Central and Klaviyo

What is Amazon Seller Central and Klaviyo integration?

The integration between Amazon Seller Central and Klaviyo allows sellers to automate their marketing efforts by syncing customer data and order details from Amazon Seller Central into Klaviyo, facilitating targeted email campaigns based on specific actions or triggers like purchase history or abandoned carts.

How can I set up a trigger for when a new order is placed on Amazon?

You can set up a trigger within the integration that activates whenever a new order is placed on your Amazon Seller Central account. This trigger can then automatically update your contact list in Klaviyo, enabling you to send personalized emails immediately after an order is placed.

What actions can I automate with this integration?

Our integration supports various automated actions such as adding new buyers to a mailing list, sending order confirmation emails through Klaviyo, and creating follow-up email sequences based on customer interactions or lifecycle stages.

Can I track customers who abandon their carts in Amazon?

Yes, our integration allows you to track customers who have added items to their cart but haven’t completed the purchase. You can set triggers to capture this data and automate follow-up emails in Klaviyo encouraging them to return and complete the purchase.

Is it possible to segment my audience based on purchasing behavior?

Absolutely, you can segment your audience within Klaviyo by utilizing the data synced from Amazon Seller Central. Create segments based on purchasing behavior, frequency of purchases, or even specific products purchased for more targeted marketing efforts.

Does the integration support Facebook Ads targeting using Amazon customer data?

While direct targeting with Facebook Ads using customer data from Amazon isn’t supported directly through our setup, you can use synchronized lists from Klaviyo for custom audiences in your Facebook Ads Manager if terms of service from both platforms permit such actions.

How often does the sync between Amazon Seller Central and Klaviyo occur?

The sync between your Amazon Seller Central account and Klaviyo typically occurs at regular intervals throughout the day. This ensures that your contact lists and customer segments are updated frequently without manual intervention.

About Amazon Seller Central

Amazon Seller Central enables both individuals and businesses to sell their products and inventory on Amazon.com (US accounts only).

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Related categories

Amazon eCommerce

About Klaviyo

Klaviyo is an email marketing platform. Powered by data, built for ecommerce and web businesses.

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