Reply MCP

Marketing Automation

Use Reply MCP to take action in your AI tools

Use Zapier Agents for a quick no-code setup, or connect to any AI environment with the Zapier MCP server.

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Create\update person and push to campaign in Reply

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Create\Update Person and Push to Campaign

Supported actions

Create\Update Person and Push to Campaign

Create/Update a person and push it to campaign.

Create\Update Person

Creates\Updates a person.

Mark as Finished

Mark as Finished a person in the campaign

Mark as Replied

Marks prospects as replied in some campaign.

Move to the Next Step

Move a person to the next step in sequence from Zapier step

Remove Person From Campaign

Remove person from concrete campaign

Use Reply MCP with any AI assistant

Zapier Reply MCP lets you connect Reply's actions with any AI tool that supports MCP, all without managing integrations or writing glue code. It's built for developers who want flexibility without complexity.

Step 1: Generate your secure MCP URL

Get your unique, dynamic MCP server URL instantly. This endpoint securely connects your AI assistant to Zapier's vast integration network.

Step 2: Choose your Zapier Actions

Customize the specific actions your AI assistant can perform within Reply. Select and scope actions to align with your Reply workflows.

Step 3: Connect with your tool of choice

Integrate your AI Assistant seamlessly using your generated MCP endpoint, enabling your AI Assistant to execute real-world tasks securely and reliably.

Introducing the Zapier MCP integration

Why developers love Zapier MCP

No need to build or host your own APIs
Connect once, access 30,000+ Zapier actions
Secure, scoped access by default
Works across your favorite dev tools

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CRM (Customer Relationship Management)

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CRM (Customer Relationship Management)

Airtable

Databases

Copper

CRM (Customer Relationship Management)

Slack

Team Chat

Unbounce

Forms & Surveys

Salesforce

CRM (Customer Relationship Management)

Pipedrive

CRM (Customer Relationship Management)

Airtable

Databases

Copper

CRM (Customer Relationship Management)

Slack

Team Chat

Unbounce

Forms & Surveys

Streak

CRM (Customer Relationship Management)

Google Forms

Forms & Surveys, Google

Typeform

Forms & Surveys

Frequently Asked Questions

What is MCP?

Model Context Protocol allows your AI apps to securely interact with tools. Zapier MCP connects you to Zapier's vast ecosystem of 8,000+ integrations.

Is MCP Secure?

Yes, MCP endpoints include built-in authentication for secure, reliable connections.

How much does Zapier MCP cost?

Zapier MCP is available to all accounts. One MCP tool call uses 2 tasks from your plan's quota.
Find the right Zapier plan

Can I use Zapier MCP with any AI platform?

Zapier MCP seamlessly integrates with platforms like Cursor, Claude, or any other app that supports MCPs.

Can I build on Zapier MCP as a developer?

Absolutely! Zapier MCP lets developers bring Zapier's 30,000+ Searches and Actions into their apps.
Explore documentation

How quickly can I get started?

You can set up your MCP endpoint and start running Actions in minutes.

How can I get a higher quota?

Zapier MCP is available to all accounts. One MCP tool call uses 2 tasks from your plan's quota. You can see your task usage by logging into your Zapier MCP account, and add tasks to your plan anytime.
Explore Zapier plans

Can I use Zapier MCP with my Zapier Enterprise account?

Not out of the box. Zapier MCP doesn't currently support app and action restrictions that may be in place on an Enterprise account. If you're on an Enterprise plan and would like to use Zapier MCP, please reach out to us.