Reply MCP
Marketing Automation
Use Reply MCP to take action in your AI tools
Use Zapier Agents for a quick no-code setup, or connect to any AI environment with the Zapier MCP server.
Try in any AI platformSupported actions
Create\Update Person and Push to Campaign
Create/Update a person and push it to campaign.
Create\Update Person
Creates\Updates a person.
Mark as Finished
Mark as Finished a person in the campaign
Mark as Replied
Marks prospects as replied in some campaign.
Move to the Next Step
Move a person to the next step in sequence from Zapier step
Remove Person From Campaign
Remove person from concrete campaign
Use Reply MCP with any AI assistant
Zapier Reply MCP lets you connect Reply's actions with any AI tool that supports MCP, all without managing integrations or writing glue code. It's built for developers who want flexibility without complexity.
Step 1: Generate your secure MCP URL
Get your unique, dynamic MCP server URL instantly. This endpoint securely connects your AI assistant to Zapier's vast integration network.
Step 2: Choose your Zapier Actions
Customize the specific actions your AI assistant can perform within Reply. Select and scope actions to align with your Reply workflows.

Step 3: Connect with your tool of choice
Integrate your AI Assistant seamlessly using your generated MCP endpoint, enabling your AI Assistant to execute real-world tasks securely and reliably.
Introducing the Zapier MCP integration
Why developers love Zapier MCP
- No need to build or host your own APIs
- Connect once, access 30,000+ Zapier actions
- Secure, scoped access by default
- Works across your favorite dev tools