Act! MCP
CRM (Customer Relationship Management)
Use Act! MCP to take action in your AI tools
Use Zapier Agents for a quick no-code setup, or connect to any AI environment with the Zapier MCP server.
Try in any AI platformSupported actions
Add Activity
Adds an activity to a contact.
Add Note
Adds a note to a contact.
Add Opportunity
Creates a new opportunity.
Add Contact
Creates a new contact.
Add History
Adds a history to a contact.
Add Group
Creates a new group.
Update Contact
Updates a new contact.
Find or Create Contact
Finds or creates a contact.
Use Act! MCP with any AI assistant
Zapier Act! MCP lets you connect Act!'s actions with any AI tool that supports MCP, all without managing integrations or writing glue code. It's built for developers who want flexibility without complexity.
Step 1: Generate your secure MCP URL
Get your unique, dynamic MCP server URL instantly. This endpoint securely connects your AI assistant to Zapier's vast integration network.
Step 2: Choose your Zapier Actions
Customize the specific actions your AI assistant can perform within Act!. Select and scope actions to align with your Act! workflows.

Step 3: Connect with your tool of choice
Integrate your AI Assistant seamlessly using your generated MCP endpoint, enabling your AI Assistant to execute real-world tasks securely and reliably.
Introducing the Zapier MCP integration
Why developers love Zapier MCP
- No need to build or host your own APIs
- Connect once, access 30,000+ Zapier actions
- Secure, scoped access by default
- Works across your favorite dev tools