Optimize TikTok ad performance with real-time conversion data
Automatically send data from your CRM or form tool back to TikTok.
Improve targeting, lower cost per action, and scale what works—for free.
By signing up, you also agree to share your registration information with TikTok per its Privacy Policy.
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New to TikTok?
Spend $200, $500, $1,000, or $6,000 on TikTok Lead Ads and receive the same amount in ad credit for 30 days.
Drive better ad performance with TikTok
With TikTok and Zapier, marketers can automatically send high-quality, first-party lead data to TikTok Ads Manager—without manual exports or engineering lift.
Based on TikTok's internal benchmarks, advertisers using Lead Gen see:
- 57% of users are likely to purchase after submitting a lead form
- 69% of users felt that Lead Generation ads on TikTok “caught their attention.”
- 1 in 2 marketers already use TikTok Lead Gen
How it works in 3 simple steps:
- Capture new leads. When someone submits a form, books a demo, or takes action on your site, Zapier logs it as a conversion.
- Send it to TikTok automatically. No spreadsheets, no manual work—Zapier connects your CRM to TikTok Ads Manager.
- Optimize your campaigns with better insights. See which ads drive real results so you can focus your budget where it performs best.
Send smarter signals. See stronger results.
Maximize the impact of the data you're already collecting by sending it to TikTok as conversion events. Automatically. For free.
Connect the tools you already use
Send only your most valuable conversions
Fast setup, no added cost
Enterprise-ready and secure
Automate your entire lead funnel in minutes
Streamline every stage—from capturing leads to driving conversions—with powerful no-code automation.
How marketers are using TikTok Conversions
Connect your lead sources to TikTok Conversions and turn insights into smarter, more effective campaigns.
Salesforce + TikTok Conversions
Trigger new leads in Salesforce to send lead events in TikTok Conversions
Google Sheets + TikTok Conversions
Send leads to TikTok Conversions when new rows are added to Google Sheets
TikTok Lead Generation + TikTok Conversions
Send new leads from TikTok Lead Generation to TikTok Conversions as lead events
4 ways to automate TikTok Conversions
TikTok sales funnel: A full-funnel marketing strategy
5 ways to automate TikTok Lead Generation
Got questions? We’ve got your answers.
I don't have time to set this up myself. Can you support me?
Yes! Our network of passionate Zapier Solution Partners is available to walk you through the setup and answer any questions, ensuring you’re ready to maximize your TikTok Conversions.
What is this offer?
Starting April 14, 2025, tasks that use the TikTok Conversions "Send Lead Event" action in a Zap won’t count toward your monthly task usage—up to 100,000 free tasks. Other action steps in the same Zap will still count.
Who can use this offer?
This offer is available to all Zapier users, regardless of plan level.
What counts as a task?
A task is any completed action in a Zap. For example, creating a lead in TikTok Conversions is one task. Learn more about tasks in Zapier.
Is there a time limit on this offer?
There’s currently no set end date. If the offer changes or ends, users will be notified at least 60 days in advance via email.
Do other plan limits still apply?
Yes. Rate limits and all other plan features still apply, including how many Zaps you can run and how frequently.
How do multi-step Zaps work with this offer?
Only TikTok Conversions action steps are free. Tasks from any other app in your Zap still count toward your usage.
Example:
If your Zap has a Slack action and a TikTok Conversions action, only the Slack action counts as a task.
What happens if I run out of tasks on my plan?
If your account runs out of tasks:
- Zaps with only TikTok Conversions steps will continue to run (up to the 100k tasks/account per month limit).
- Zaps with other apps will:
- Run TikTok Conversions steps until another app is used.
- Stop running after the first non-TikTok Conversions step.
- Not resume any TikTok Conversions steps that follow another app’s action.
Get more from your TikTok Ads—for free
Send high-intent lead data to TikTok as conversion events for free with Zapier. No code, no added cost.
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