Connect Hotjar and Google Ads to unlock the power of automation
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How Zapier works
Zapier makes it easy to integrate Hotjar with Google Ads - no code necessary. See how you can get setup in minutes.
Choose a trigger
A trigger is the event that starts your Zap—like a "New Feedback" from Hotjar.
Add your action
An action happens after the trigger—such as "Add Contact to Customer List With Email" in Google Ads.
You’re connected!
Zapier seamlessly connects Hotjar and Google Ads, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- Feedback WidgetRequired
Try ItTriggerInstant- Survey IDRequired
Try ItTriggerInstant- Use Google Ads as...Required
- Managed Account
- Lead FormRequired
- Conversions Information
Try ItTriggerPolling- Use Google Ads as...Required
- Managed Account
- Customer ListRequired
- Customer_identifierRequired
- Message
ActionWrite
- New Recording
Triggers when a new Recording is created.
Try ItTriggerInstant - New Campaign
Triggers whenever a new campaign is created in Google Ads.
Try ItTriggerPolling - Use Google Ads as...Required
- Managed Account
- Customer ListRequired
- EmailRequired
- Message
ActionWrite- NameRequired
- Description
- Message
ActionWrite
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Connect Hotjar and Google Ads to integrate crucial parts of your business
With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.
Automate your lead management and improve conversions
Create more impactful campaigns with automation
Provide world-class support with a little help from automation
Automate your way to actionable, up-to-date data
Resolve incidents faster with automation
Learn how to automate Google Ads on the Zapier blog
Frequently Asked Questions about Hotjar + Google Ads integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Hotjar and Google Ads
How can I connect Hotjar with Google Ads?
We connect Hotjar and Google Ads using automated workflows called Zaps. You start by setting up a trigger from Hotjar events, such as a new feedback response or heatmap, and then choose an action in Google Ads to follow, like adding the contact to a custom audience.
What triggers should I use from Hotjar for Google Ads integration?
Common triggers include new survey responses, recordings, or heatmap data in Hotjar. These can help us automatically adjust your audience or ad attributes in Google Ads for more targeted campaigns.
Do I need any coding skills to integrate Hotjar with Google Ads?
No coding skills are required. Our platform enables you to set up integrations with user-friendly interfaces and predefined templates that streamline the process.
Can I use custom actions in Google Ads when integrating with Hotjar?
Yes, you can define custom actions like modifying campaign details or targeting settings in Google Ads based on the insights generated from your specified interactions within Hotjar.
How do we ensure data is transferred securely between Hotjar and Google Ads?
We prioritize data security by using encryption protocols during transfers between Hotjar and Google Ads, ensuring your sensitive information remains protected throughout the integration process.
How often is the data updated between these two platforms?
Data updates occur in real-time based on defined triggers from your specified Hotjar activities, allowing immediate adjustments within your Google Ads campaigns.
Are there predefined templates available for this integration?
Yes, we offer several predefined templates that simplify the setup process by establishing common triggers from Hotjar and corresponding actions in Google Ads to jump-start your workflow without manual configuration.
