Connect Steam and Google Ads to unlock the power of automation
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How Zapier works
Zapier makes it easy to integrate Steam with Google Ads - no code necessary. See how you can get setup in minutes.
Choose a trigger
A trigger is the event that starts your Zap—like a "New Owned Game" from Steam.
Add your action
An action happens after the trigger—such as "Add Contact to Customer List With Email" in Google Ads.
You’re connected!
Zapier seamlessly connects Steam and Google Ads, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- Include Played Free Games
Try ItTriggerPolling- Include Played Free Games
Try ItTriggerPolling- Use Google Ads as...Required
- Managed Account
- Lead FormRequired
- Conversions Information
Try ItTriggerPolling- Use Google Ads as...Required
- Managed Account
- Customer ListRequired
- Customer_identifierRequired
- Message
ActionWrite
- Include Played Free Games
Try ItTriggerPolling- New Campaign
Triggers whenever a new campaign is created in Google Ads.
Try ItTriggerPolling - Use Google Ads as...Required
- Managed Account
- Customer ListRequired
- EmailRequired
- Message
ActionWrite- NameRequired
- Description
- Message
ActionWrite
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Connect Steam and Google Ads to integrate crucial parts of your business
With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.
Automate your lead management and improve conversions
Create more impactful campaigns with automation
Provide world-class support with a little help from automation
Automate your way to actionable, up-to-date data
Resolve incidents faster with automation
Learn how to automate Google Ads on the Zapier blog
Frequently Asked Questions about Steam + Google Ads integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Steam and Google Ads
How can I link my Steam account to Google Ads?
To link your Steam account with Google Ads, you'll need to use integrations that support both platforms. Our service enables you to set triggers based on specific actions within Steam. For instance, when a new game is purchased, a tag can automatically be applied in Google Ads for targeting purposes.
What kind of triggers in Steam can start an action in Google Ads?
In our integration setup, various triggers from your Steam activities can lead to actions in Google Ads. Examples include a new purchase, user achievements, or launching a game. These triggers can prompt actions like updating audience lists or starting an ad campaign directly in your Google Ads account.
Can I target specific games bought by users through Steam in my Google Ad campaigns?
Yes, you can create custom audiences for specific games purchased on Steam using our integration. When a user buys a designated game from a tracked list, it will trigger an update to your audience segment in Google Ads so you can tailor your campaigns accordingly.
What should I do if my integration between Steam and Google Ads isn't working?
If the integration isn't functioning as expected, first check whether the necessary API permissions and credentials are correctly set up. Ensure that the selected triggers and actions align with our current offerings. You might need to refresh access or reconfigure some settings.
How often does the data sync between Steam and Google Ads when connected via your service?
The data sync frequency depends on the particular settings of each trigger and action you've configured. Typically, actions linked to significant events like purchases or achievement unlocks will result in near real-time updates.
Is it possible to pause or stop an automated action triggered by a change on my Steam account?
Yes, you have control over all automated processes initiated by the triggers from your Steam account. Through our intuitive interface, you can pause or disable certain automations if needed without disrupting other functionalities within the integration process.
Are there any limitations on using game-related data from Steam for advertising purposes on Google AdWords through this integration?
While most game-related data from your interactions with users on Steam can be used for advertising under this integration model, it’s essential to adhere strictly to privacy policies laid out by both platforms. Restricted data cannot be shared without proper consent and compliance.
