Connect Google Ads and Microsoft Advertising to unlock the power of automation
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How Zapier works
Zapier makes it easy to integrate Google Ads with Microsoft Advertising - no code necessary. See how you can get setup in minutes.
Choose a trigger
A trigger is the event that starts your Zap—like a "New Campaign" from Google Ads.
Add your action
An action happens after the trigger—such as "Add Contact to Customer List" in Microsoft Advertising.
You’re connected!
Zapier seamlessly connects Google Ads and Microsoft Advertising, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- New Campaign
Triggers whenever a new campaign is created in Google Ads.
Try ItTriggerPolling - Use Google Ads as...Required
- Managed Account
- Customer ListRequired
- EmailRequired
- Message
ActionWrite- NameRequired
- Description
- Message
ActionWrite- Use Google Ads as...Required
- Managed Account
- Customer ListRequired
- Customer_identifierRequired
- Message
ActionWrite
- Use Google Ads as...Required
- Managed Account
- Lead FormRequired
- Conversions Information
Try ItTriggerPolling- Use Google Ads as...Required
- Managed Account
- Customer ListRequired
- Customer_identifierRequired
- Message
ActionWrite- Use Google Ads as...Required
- Managed Account
- ResourceRequired
- Dates to IncludeRequired
- Limit
ActionWrite- Double_opt_message
- Use Google Ads as...Required
- Managed Account
- Multiple_identifier_note
- Conversion User Identifier SourceRequired
- Conversion ActionRequired
- TimestampRequired
- Value
- Currency
ActionWrite
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Connect Google Ads and Microsoft Advertising to integrate crucial parts of your business
With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.
Automate your lead management and improve conversions
Create more impactful campaigns with automation
Provide world-class support with a little help from automation
Automate your way to actionable, up-to-date data
Resolve incidents faster with automation
Learn how to automate Google Ads on the Zapier blog
Frequently Asked Questions about Google Ads + Microsoft Advertising integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Ads and Microsoft Advertising
What do I need to start integrating Google Ads with Microsoft Advertising?
To start integrating Google Ads with Microsoft Advertising, you'll need accounts on both platforms with administrative access. Additionally, ensure that you have defined specific triggers and actions that you want to automate between these platforms using our integration services.
How does synchronization work between Google Ads and Microsoft Advertising?
Synchronization occurs by setting up specific triggers in one platform, such as the creation of a new ad in Google Ads, which then initiates corresponding actions in Microsoft Advertising, like updating or creating similar ads.
Can I customize what data is shared between Google Ads and Microsoft Advertising?
Yes, our integration allows you to customize which specific data points are shared. You can tailor this based on triggers such as keyword performance or budget changes.
Are there any limitations on the number of triggers and actions I can set up?
While there is flexibility in setting up multiple triggers and actions, it's important to ensure they align strategically with your advertising goals. There might be practical limits based on your subscription plan.
How often is data updated between the two platforms?
Data updates are initiated each time a trigger condition is met. The frequency largely depends on the specific configurations you've set. Immediate updates can occur, but regular scheduled checks may also be implemented based on preferences.
What types of triggers can be used when integrating these platforms?
Common types of triggers include new ad creation, budget changes, performance metrics reaching a certain threshold, or campaign status updates on either platform.
Do I need any programming skills to integrate these advertising platforms?
No programming skills are required. Our integration tools provide an intuitive interface where you can set specific conditions for triggers and desired outcomes for actions without coding knowledge.
