Connect Emarsys and Google Ads to unlock the power of automation
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How Zapier works
Zapier makes it easy to integrate Emarsys with Google Ads - no code necessary. See how you can get setup in minutes.
Choose a trigger
A trigger is the event that starts your Zap—like a "Automation Center Node" from Emarsys.
Add your action
An action happens after the trigger—such as "Add Contact to Customer List With Email" in Google Ads.
You’re connected!
Zapier seamlessly connects Emarsys and Google Ads, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- Automation Center Node TagsRequired
Try ItTriggerInstant- ActionRequired
- Contact IdentifierRequired
ActionWrite- Contact IdentifierRequired
- ActionRequired
ActionSearch or write- Use Google Ads as...Required
- Managed Account
- Lead FormRequired
- Conversions Information
Try ItTriggerPolling
- Contact IdentifierRequired
ActionWrite- Contact Identifier
ActionSearch- New Campaign
Triggers whenever a new campaign is created in Google Ads.
Try ItTriggerPolling - Use Google Ads as...Required
- Managed Account
- Customer ListRequired
- EmailRequired
- Message
ActionWrite
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Connect Emarsys and Google Ads to integrate crucial parts of your business
With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.
Automate your lead management and improve conversions
Create more impactful campaigns with automation
Provide world-class support with a little help from automation
Automate your way to actionable, up-to-date data
Resolve incidents faster with automation
Learn how to automate Google Ads on the Zapier blog
Frequently Asked Questions about Emarsys + Google Ads integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Emarsys and Google Ads
How do I start integrating Emarsys with Google Ads?
To start integrating Emarsys with Google Ads, you'll need to connect your Emarsys account with your Google Ads account via our integration platform. This will involve setting up the appropriate API keys and permissions to enable data flow between the two systems.
What triggers can be used with our Emarsys and Google Ads integration?
When integrating Emarsys with Google Ads, common triggers include contact creation, form submission, and campaign launch in Emarsys. These can initiate automated actions like updating audiences or adjusting bids in Google Ads.
What actions can be performed in Google Ads through this integration?
Using this integration, you can update customer lists, create custom audiences, and adjust ad campaigns automatically based on customer interactions tracked within Emarsys.
Is there customer support available for troubleshooting issues in the integration process?
We provide dedicated support for troubleshooting any issues during the integration process. Our support team is equipped to help resolve any technical difficulties encountered while synchronizing your data between Emarsys and Google Ads.
How frequently is data synchronized between Emarsys and Google Ads?
Data synchronization frequency can be configured based on your business needs. Typically, it occurs in real-time or near-real-time to ensure that your advertising strategy reflects the most up-to-date customer data from Emarsys.
Can the integration help optimize my ad spend on Google Ads?
Yes, by using real-time customer interaction data from Emarsys, you can make informed decisions on bid adjustments and budget allocations within your Google Ads campaigns.
Are there any prerequisites for successfully integrating these platforms?
Before integrating, ensure that both your Emarsys and Google Ads accounts are fully set up with correct billing information and that you have admin access to manage integrations and API keys.
