Connect Dialpad and Google Ads to unlock the power of automation
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Set up your first integration
Quickly connect Dialpad to Google Ads with a Zapier template.
Our most popular template
How Zapier works
Zapier makes it easy to integrate Dialpad with Google Ads - no code necessary. See how you can get setup in minutes.
Choose a trigger
A trigger is the event that starts your Zap—like a "Call State Changed" from Dialpad.
Add your action
An action happens after the trigger—such as "Add Contact to Customer List With Email" in Google Ads.
You’re connected!
Zapier seamlessly connects Dialpad and Google Ads, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- Call StatesRequired
Try ItTriggerInstant- Api_docs_info
- Stop on errorRequired
- HTTP MethodRequired
- URLRequired
- Query string parameters
- Additional request headers
- Body
ActionWrite- New Campaign
Triggers whenever a new campaign is created in Google Ads.
Try ItTriggerPolling - Use Google Ads as...Required
- Managed Account
- Customer ListRequired
- EmailRequired
- Message
ActionWrite
- SMS directionRequired
Try ItTriggerInstant- Create and Optionally Assign Contact in Dialpad
This action creates a new contact in Dialpad with the provided details and optionally assigns it to a specific department or user.
ActionWrite - Use Google Ads as...Required
- Managed Account
- Lead FormRequired
- Conversions Information
Try ItTriggerPolling- Use Google Ads as...Required
- Managed Account
- Customer ListRequired
- Customer_identifierRequired
- Message
ActionWrite
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Practical ways you can use Dialpad and Google Ads
Track Dialpad SMS leads in Google Ads customer lists.
When a new SMS is created in Dialpad from an interested lead, Zapier automatically adds the provided contact into a Google Ads customer list. This helps business owners manage marketing audiences effectively by ensuring every SMS lead is incorporated into their ad targeting, driving better ad personalization and engagement.
Business OwnerSend Google Ads offline conversions from Dialpad call data.
When a call status changes in Dialpad (e.g., marked as closed) and it's linked to a customer-driven outcome, Zapier sends offline conversion data to Google Ads. This workflow enables project managers to align campaign performance metrics with real-world business actions, improving ROI tracking for marketing efforts.
Project ManagementLearn how to automate Dialpad on the Zapier blog
Learn how to automate Google Ads on the Zapier blog
Frequently Asked Questions about Dialpad + Google Ads integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Dialpad and Google Ads
How does the Dialpad and Google Ads integration work?
The integration works by using triggers and actions to automate workflows between Dialpad and Google Ads. When an event such as a missed call or a voicemail in Dialpad occurs, it can trigger an action in Google Ads, like adjusting bids or updating keywords.
What triggers are available for the Dialpad and Google Ads integration?
Triggers available for this integration include events like new calls, missed calls, or voicemails in Dialpad. These triggers can initiate specific actions within Google Ads, enabling automated responses based on real-time data.
What kind of actions can be performed in Google Ads through this integration?
Actions that can be automated in Google Ads include creating and updating campaigns or ad groups, adjusting budgets, and modifying keyword bids. These actions are initiated by specific triggers from Dialpad events.
Do I need any technical skills to set up the integration between Dialpad and Google Ads?
No technical skills are required to set up this integration. Our platform provides an intuitive interface that guides you through connecting Dialpad with Google Ads using predefined triggers and actions.
Can I customize the workflows between Dialpad and Google Ads?
Yes, our platform allows you to customize workflows by selecting specific triggers from Dialpad that will prompt particular actions in Google Ads. You can tailor the automation according to your business needs.
What should I do if the integration between Dialpad and Google Ads is not working as expected?
If you encounter issues with the integration, ensure that all permissions are correctly set for both applications and that the chosen triggers and actions align with your intended workflow. Our support team is also available to assist with troubleshooting.
Is there a limit to how many times I can use a trigger-action pair within a given timeframe when integrating Dialpad with Google Ads?
Our platform may impose limits on trigger-action frequency depending on your plan tier. It's advisable to review these limits within your account settings or consult our documentation for more details.
