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Choose a Trigger

Choose an Action

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1. Choose trigger event

2. Choose action

1. Select the event

Setup

Test

App

Trigger event

Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "Parallel Event" from Parallel.

Add your action

An action happens after the trigger—such as "Create or Update a Person" in Customer.io.

You’re connected!

Zapier seamlessly connects Parallel and Customer.io, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

- Event types
- From template ID
- Additional parallel fields
Trigger
Instant
Try It
- Parallel ID
  Required
- Parallel reply ID
  Required
Action
Write
- Parallel ID
  Required
- Replies by alias
Action
Write
- Parallel ID
  Required
- Field
  Required
- Comment or note?
  Required
- Content
  Required
- Share parallel with mentioned users/groups. Has no effect if the mentioned user/group already has access to the parallel.
  Required
- Subscribe mentioned users/groups to the parallel when sharing.
  Required
Action
Write
- Template ID
  Required
- Parallel name
- Prefill replies
- First name
  Required
- Last name
  Required
- Email
  Required
Action
Write

- Parallel ID
  Required
- Tag
  Required
Action
Write
- Anonymous Event Name
  Required
- Anonymous ID
  Required
- Anonymous Event Data
Action
Write

- Template ID
  Required
- Parallel name
- Prefill replies by alias
Action
Write
- Parallel ID
  Required
- Format
  Required
Action
Write
- Parallel ID
  Required
- Additional parallel fields
Action
Write
- Parallel ID
  Required
- Name
  Required
Action
Write
- Template ID
  Required
- Parallel name
- Prefill replies
- Number of recipients
  Required
Action
Write
- Id
  Required
- Email Address
- Attributes
Action
Write
- Id
  Required
- Event Name
  Required
- Event Data
Action
Write

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25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Connect Parallel and Customer.io to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

Learn how to automate Customer.io on the Zapier blog

Make work flow with AI

Level up your Parallel to Customer.io integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

About Parallel

Parallel is a collaborative process management software for back-office and sales teams.

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Related categories

Forms & Surveys

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Zapier Interfaces

App Builder, CRM (Customer Relationship Management), Forms & Surveys, Zapier

About Customer.io

With Customer.io you can send email, SMS, and push based on what people do or don't do in your app.

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