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Choose a Trigger

Choose an Action

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1. Choose trigger event

2. Choose action

1. Select the event

Setup

Test

App

Trigger event

Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "Tracked Prospect" from G2 Crowd.

Add your action

An action happens after the trigger—such as "Create Customer" in B2B Wave.

You’re connected!

Zapier seamlessly connects G2 Crowd and B2B Wave, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

Tracked Prospect
Triggers when a visitor moves from your profile to a page tracked by Prospect Tracking, or vice versa.
Trigger
Instant
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New Lead
Triggers when a lead is generated on your product listing.
Trigger
Instant
Try It
- Hours Ago Created
  Required
- Created After Date
Trigger
Polling
Try It
- Approved
Trigger
Polling
Try It
Order Status Update
Triggers when an order status is changed
Trigger
Polling
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- Email
  Required
- Company Name
  Required
- Name
  Required
- Is Active
- Phone
- Pricelist ID
  Required
- VAT Group ID
- Address
- Address Line 2
- City
- State
- Country (2-letter code)
- Postal Code
- Company Number
- Tax ID
- Sales Rep ID
- Customer Reference Code
- Same Address For Billing
- Billing Address
- Billing Address Line 2
- Billing City
- Billing State
- Billing Country (2-letter code)
- Billing Postal Code
- Billing Company Name
- Billing Name
- Billing Tax ID
- Billing Tax Office
- MSRP Pricelist ID
- Disable Ordering
- Company Activities
- Company Activity Id
- Privacy Group Name
Action
Write
- Product Code (SKU)
- Product ID
- Product Variant ID
- Customer ID
  Required
- Price
  Required
- Apply Extra Discounts
Action
Write

- Order Id
  Required
- Integration Ref
  Required
Action
Write
- Order Id
  Required
- Status Order ID
- Status Order Name
- Notify
Action
Write
- Find by ID
- Find by Code
- New Quantity
Action
Write
- Find by
  Required
- Value
  Required
Action
Search
- Find By
  Required
- Search Value
  Required
- Email
  Required
- Company Name
  Required
- Name
  Required
- Is Active
- Phone
- Pricelist ID
  Required
- VAT Group ID
- Address
- Address Line 2
- City
- State
- Country (2-letter code)
- Postal Code
- Company Number
- Tax ID
- Sales Rep ID
- Customer Reference Code
- Same Address For Billing
- Billing Address
- Billing Address Line 2
- Billing City
- Billing State
- Billing Country (2-letter code)
- Billing Postal Code
- Billing Company Name
- Billing Name
- Billing Tax ID
- Billing Tax Office
- MSRP Pricelist ID
- Disable Ordering
- Company Activities
- Company Activity Id
- Privacy Group Name
Action
Search or write

New Visit Event
Triggers each time a researcher views your profile, your category, your sponsored content, or comparisons that feature your product.
Trigger
Polling
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New Review
Triggers when new review created.
Trigger
Instant
Try It
New Addressbook
Triggers when a new addressbook is created.
Trigger
Polling
Try It
New Order
Triggers when a new order is created.
Trigger
Polling
Try It
New Product
Triggers when a new product is created.
Trigger
Polling
Try It
- Product Code (SKU)
- Name
  Required
- Category ID
- Category Path
- Description
- Is Active
- Quantity
- Status ID
- VAT Class ID
- Minimum Quantity
- Quantity Monitor
- Image URL
- URL
- UPC
- MPN
- Barcode
- Manufacturer ID
- Reference Code
- Cost
- Is Private
- Estimated Availability Date
Action
Write
- ID
  Required
- Email
- Company Name
- Name
- Is Active
- Phone
- Pricelist ID
- VAT Group ID
- Address
- Address Line 2
- City
- State
- Country (2-letter code)
- Postal Code
- Company Number
- Tax ID
- Tax Office
- Sales Rep ID
- Customer Reference Code
- Same Address For Billing
- Billing Phone
- Billing Address
- Billing Address Line 2
- Billing City
- Billing State
- Billing Country (2-letter code)
- Billing Postal Code
- Billing Company Name
- Billing Name
- Billing Tax ID
- Billing Tax Office
- Minimum Order Value
- MSRP Pricelist ID
- Disable Ordering
- Company Activities
- Company Activity Id
- Privacy Group Name
Action
Write
- Order Id
  Required
- Shipping Tracking Number
  Required
Action
Write
- ID
  Required
- Product Code (SKU)
- Name
- Category ID
- Description
- Is Active
- Status ID
- VAT Class ID
- Quantity
- Minimum Quantity
- Image URL
- URL
- UPC
- MPN
- Barcode
- Manufacturer ID
- Rerefence Code
- Cost
- Is Private
- Category Path
- Estimated Availability Date
Action
Write
- Find By
  Required
- Search Value
  Required
Action
Search
- Find By
  Required
- Search Value
  Required
Action
Search
- Find By
  Required
- Search Value
  Required
- Product Code (SKU)
- Name
  Required
- Category ID
- Category Path
- Description
- Is Active
- Quantity
- Status ID
- VAT Class ID
- Minimum Quantity
- Quantity Monitor
- Image URL
- URL
- UPC
- MPN
- Barcode
- Manufacturer ID
- Reference Code
- Cost
- Is Private
- Estimated Availability Date
Action
Search or write

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Customers who say using Zapier has made them better at their job

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Customers have created over 25 million Zaps on the platform

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The average user takes less than 6 minutes to set up a Zap

Connect G2 Crowd and B2B Wave to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

Make work flow with AI

Level up your G2 Crowd to B2B Wave integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

About G2 Crowd

G2 Crowd is a business review platform, that makes business purchasing decisions transparent and easy.

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About B2B Wave

B2B Wave is the easiest cloud B2B eCommerce solution for distributors, wholesalers, and manufacturers

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