Connect Amazon Seller Central and Google Analytics 4 to unlock the power of automation
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Set up your first integration
Quickly connect Amazon Seller Central to Google Analytics 4 with a Zapier template.
Our most popular template
How Zapier works
Zapier makes it easy to integrate Amazon Seller Central with Google Analytics 4 - no code necessary. See how you can get setup in minutes.
Choose a trigger
A trigger is the event that starts your Zap—like a "New Order" from Amazon Seller Central.
Add your action
An action happens after the trigger—such as "Create Conversion Event for a Property" in Google Analytics 4.
You’re connected!
Zapier seamlessly connects Amazon Seller Central and Google Analytics 4, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- Order Status
Try ItTriggerPolling- New Conversion Event
Triggers when a new conversion event is created.
Try ItTriggerPolling - Measurement Display NameRequired
ActionWrite- Send Measurement Events for an Application
Send Measurement Events for given application.
ActionWrite
- Stop on errorRequired
- HTTP MethodRequired
- URLRequired
- Query string parameters
- Additional request headers
- Body
ActionWrite- Event NameRequired
ActionWrite- Report Start DateRequired
- Report End DateRequired
- Date NameRequired
- Dimension
- Comparison
- Value
- Metric
- Comparison
- Operation
- Value
- Offset
- Limit
- Currency
- Keep empty rows
- Return property quota
ActionWrite- Stop on errorRequired
- HTTP MethodRequired
- URLRequired
- Query string parameters
- Additional request headers
- Body
ActionWrite
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Practical ways you can use Amazon Seller Central and Google Analytics 4
Log Amazon orders in Google Analytics measurement events.
Streamline reporting for IT teams by automatically sending Amazon Seller Central order summaries as measurement events in Google Analytics 4. This provides timely insights for server or infrastructure decision-making based on sales trends.
IT
Track new Amazon orders in Google Analytics as conversion events
Keep tabs on key e-commerce data without manual updates. When a new order is placed on Amazon Seller Central, Zapier can automatically add it as a conversion event in Google Analytics 4. This makes your analytics more robust and ensures you're capturing the success metrics that matter most.
Marketing & Marketing OpsLearn how to automate Google Analytics 4 on the Zapier blog
Frequently Asked Questions about Amazon Seller Central + Google Analytics 4 integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Amazon Seller Central and Google Analytics 4
How can I integrate Amazon Seller Central with Google Analytics 4 through Zapier?
We can integrate Amazon Seller Central with Google Analytics 4 via Zapier by setting up workflows called Zaps. Select Amazon Seller Central as the trigger app and choose a specific trigger event, such as 'New Order' or 'Order Shipped.' Then select Google Analytics 4 as the action app and configure an appropriate action, like 'Create Event' to send order data to your GA4 property.
What triggers are available for Amazon Seller Central in Zapier?
Amazon Seller Central triggers in Zapier include options such as 'New Order,' 'Order Status Change,' and 'Low Inventory.' Selecting the correct trigger ensures that information is sent at critical stages of your sales process.
What actions can be performed in Google Analytics 4 using data from Amazon Seller Central?
In Google Analytics 4, you can perform actions such as 'Create Event' which sends specific data points like sales revenue, order IDs, or customer details from Amazon Seller Central to your GA4 property. This is set up during the action step of your Zap.
Can I track order shipments from Amazon Seller Central in Google Analytics 4?
Yes, you can track order shipments by using the 'Order Shipped' trigger from Amazon Seller Central. Set this trigger in your Zap and use an action like ‘Create Event’ in GA4 to log shipment details.
Is it possible to record low inventory alerts in Google Analytics 4?
Absolutely! You can use the 'Low Inventory' trigger from Amazon Seller Central and set an action event like ‘Log Inventory Alert’ within GA4 to keep tabs on stock levels directly from your analytics dashboard.
Do I need any special permissions to connect my accounts on Zapier?
For integrating Amazon Seller Central with Google Analytics 4 via Zapier, ensure you have admin access or necessary permissions in both accounts. This allows our Zaps to trigger actions based on transaction data seamlessly across both platforms.
How often will the data sync between Amazon Seller Central and Google Analytics 4?
Once set up, our Zaps usually run automatically at frequent intervals determined by our system load and your plan type. Data often syncs every few minutes but might vary slightly depending on these factors.
