Connect Paths by Zapier and SegMetrics to unlock the power of automation

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Choose a Trigger

Choose an Action

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1. Choose trigger event

2. Choose action

1. Select the event

Setup

Test

App

Trigger event

Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap.

Add your action

An action happens after the trigger—such as "Add or Update an Order" in SegMetrics.

You’re connected!

Zapier seamlessly connects Paths by Zapier and SegMetrics, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

Conditionally run...
Creates a new branch.
Action
Write
- Contact Id
- Contact Email
- Invoice Id
  Required
- Invoice Date
  Required
- Invoice Total
  Required
- Invoice Amount Paid
  Required
- Is Refunded
- Product Name
  Required
- Product Id
  Required
- Product Price
  Required
Action
Write
- Contact Id
- Contact Email
- Subscription Id
  Required
- Subscription Amount
  Required
- Product Id
  Required
- Billing Cycle
  Required
- Billing Frequency
  Required
- Start Date
  Required
- Last Bill Date
  Required
- End Date
- Canceled Date
- Trial End Date
Action
Write
- Date
  Required
- Ad Spend
  Required
- Impressions
- Clicks
- Ad Id
  Required
- Ad Name
  Required
- AdCampaign Id
  Required
- AdCampaign Name
  Required
- AdSet Id
- AdSet Name
Action
Write
- Contact Id
- Contact Email Address
- Tags
  Required
Action
Write

- Color
- Emoji
- Rules
  Required
Action
Filter
- URL
  Required
- Email
- Contact Id
- Referrer
Action
Write
- Contact Id
- Contact Email Address
- First Name
- Last Name
- Date Created
- Last Updated
- Tags
- Affiliate Id
Action
Write
- Contact Id
- Contact Email Address
- Tags
  Required
Action
Write

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Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Connect Paths by Zapier and SegMetrics to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

Learn how to automate Paths by Zapier on the Zapier blog

Make work flow with AI

Level up your Paths by Zapier to SegMetrics integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

About Paths by Zapier

Conditional logic for your Zapier workflows. Paths let your apps take different actions based on conditions you choose.

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About SegMetrics

SegMetrics gives you clarity on where your leads come from, how they act, and how much your marketing is really worth.