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  1. Customer stories
  2. Hudl

How Hudl uses Zapier to create a seamless customer experience

“I could just teach myself as I went through the building process, which is really a testament to the UX design of Zapier.”

—Tori Phillips, Revenue Operations Systems Administrator at Hudl

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Hudl customer story
10,000 tasks automated in two months

10,000 tasks automated in two months

By automating the support handoff process, Hudl has removed 10,000+ previously manual tasks in just two months from their support team’s day-to-day work.

Up to $15,000 saved per year

Up to $15,000 saved per year

This single Zap allows team members to work with the apps they already use—and that alone saves Hudl an estimated $12,000-$15,000 a year.

21.5% decrease in response time

21.5% decrease in response time

With one Zap, Hudl customers began receiving responses within hours—about 21.5% faster—compared to the 24+ hours it previously took.

About Hudl

  • Company size:  1,000+
  • Industry: Hudl is bringing performance analysis technology to every level of sports globally. 
  • Location: Lincoln, Nebraska
About Hudl

Automation makes customer support seamless

Challenge

Support requests were manually transferred between team members on a variety of software tools, causing errors, poor communication, and delays in responses.

Solution

When a new form is submitted, it triggers a multi-step Zap that creates a new case in Salesforce, adds a row in a Google Sheet, and routes the request based on the form responses.

Results

This one multi-step Zap has removed 10,000+ previously manual tasks from the customer support team's to-do list and reduced response times from 24+ hours to just a few hours.

“Really what I'm most proud of is that while there were lots of little details involved in creating the automation, I didn't have to code a thing. Instead, I solved the problem with automation and made a huge difference.”


Tori Phillips

Revenue Operations Systems Administrator at Hudl

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