How Hudl uses Zapier to create a seamless customer experience
10,000
tasks automated in 2 months
$15,000
saved per year
21.5%
decrease in response time
Automation makes customer support seamless
Challenge
Support requests were manually transferred between team members on a variety of software tools, causing errors, poor communication, and delays in responses.
Solution
When a new form is submitted, it triggers a multi-step Zap that creates a new case in Salesforce, adds a row in a Google Sheet, and routes the request based on the form responses.
Results
This one multi-step Zap has removed 10,000+ previously manual tasks from the customer support team's to-do list and reduced response times from 24+ hours to just a few hours.
"I could just teach myself as I went through the building process, which is really a testament to the UX design of Zapier."
Tori Phillips, Revenue Operations Systems Administrator at Hudl
“Really what I'm most proud of is that while there were lots of little details involved in creating the automation, I didn't have to code a thing. Instead, I solved the problem with automation and made a huge difference.”
Revenue Operations Systems Administrator at Hudl
