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How Great Day Improvements automated 500+ daily SMS messages and scaled smarter with AI

41%
appointment increase
500+
daily SMS sent
100%
manual SMS outreach eliminated
Company Size1,000+
Company IndustryRetail
Company Team/DeptCustomer Service
"Zapier helps us connect all the dots—and lets us stay focused on growth, not just operations."
Christopher Jarvis, VP of Enterprise Digital Marketing at Great Day Improvements

Scaling appointment reminders with SubZaps

Challenge

The marketing team relied on email and spreadsheets to process leads, creating bottlenecks and inconsistent follow-up.

Solution

They built SubZaps to clean, enrich, and route lead data into automated SMS confirmation flows using Five9.

Results

Automated reminders improved appointment rates by 41% and send over 500 messages daily across brands.

Secure, AI-generated passwords for customer portals

Challenge

The team needed a fast, secure way to generate temporary passwords, without involving developers.

Solution

AI by Zapier now generates passwords based on custom criteria, triggered daily via a scheduled Zap.

Results

The system eliminated friction in onboarding, ensuring secure access for customers at scale.


“Zapier changed the way we build. Now we have a reliable system we can scale, adapt, and deploy across the business without starting from scratch.”
— Christopher Jarvis
VP of Enterprise Digital Marketing at Great Day Improvements
Christopher Jarvis

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