Enrich Your Customer Data with Lead Score by Zapier

Sean Kennedy
Sean Kennedy / August 1, 2017
Lead Score by Zapier

You can create better experiences for your customers and leads when you have more information about them. But when all you have is an email address, manually searching through LinkedIn and online databases can be exhausting.

That's why we created Lead Score by Zapier—our latest app to join the Zapier family.

With Lead Score by Zapier, all you need is a customer's email address and you can enrich your customer data with additional information like their name, company, company size, industry, and location—among other useful information! It also scores the customer fit of the person to help you find those who are most likely to convert.

Almost sounds magical, right? Let's get into how it works.

Lead Score by Zapier is a Search Action that you can add to any workflow. Simply map an email address into the search input and it combs the web for additional information about that person. Here's an example of the information it will return:

Lead Score by Zapier results
Example of information returned by Lead Score by Zapier

You can then use this information in the following steps of your workflow. We find this to be particularly useful for:

  • Personalizing email profiles in email marketing apps
  • Enriching CRM data
  • Getting more info out of your form submissions

Need some inspiration? Here are a few ideas to get started, or create your own by clicking the "Make a Zap" button.

Make a Zap with Lead Score by Zapier

Additional Resources

  • Help Docs & FAQ: Read our help documentation for help getting started and answers to common questions about Lead Score by Zapier.
  • Lead Score by Zapier: Our dedicated app page with information about Lead Score by Zapier