Articles tagged "Small business"
Showing 51-60 of 190 articles
The roles your customers play in your business—and how to help them succeed
Customers do more than just pay us for services rendered or products sold. They contribute to our research and planning, help us with our marketing, perform quality control checks, and everything in between.
By Judith Meyer
6 min read
Increase sales by finding your target audience and niching down
When I first started offering digital services through my design studio, Happily Hedy, I was a generalist. From email marketing to logos, I was doing everything. And while this brought in tons of leads, it was ultimately unsustainable as a business.
By Hedy Zhou
5 min read
How to write recruiting emails that aren't terrible
A lot of the cold recruiting emails I get aren't very persuasive. In fact, some of them are downright annoying and make me actively dislike the person or company who sent them—the opposite of what they're supposed to do.
By Hannah Herman
7 min read
How small businesses can benefit from using scheduling software
You started your business because you loved the trade you specialize in—not because you love managing a ridiculous schedule. Between vendors, established clients, prospective leads, service providers, and your internal team, scheduling can be a nightmare.
By Ana Gotter
4 min read
How to choose a website theme for your business
They say you shouldn't judge a book by its cover, but it's easier said than done. It takes only 50 milliseconds for visitors to form an opinion about your website and decide whether to stick around or click away.
By Christian Coulson
8 min read
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