Articles tagged "Small business"
Showing 11-20 of 190 articles
How to get your customers' attention—and keep it—with a compelling narrative
I spoke with Peep Laja, CEO of Wynter, which hosted a conference in April of 2021 on the importance of storybranding. He told me that there are only two ways businesses can compete in the crowded marketplace today: on innovation or on brand.
By Jeremy DuCheny
6 min read
Spend less time on lead management with these tips
How much time do you think your team spends managing leads? If you spend more time sorting your prospects instead of working to make them paying customers, your lead management process may need a major overhaul.
By Krystina Martinez
4 min read
You might already be paying for the software you need
Most businesses pay for at least one large software bundle. Whatever bundle you have, there's a good chance there are apps in there you don't know about. And that might mean that you're paying extra for software that you already have access to.
By Justin Pot
3 min read
How to make a splash with your next launch announcement
If you own a business or work in marketing or communications, then I know you have a least favorite insect: crickets. Those little bug-eyed creatures that have been pigeon-holed into the role of mascot for all failed launches.
By Emily Steele
9 min read
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