Articles tagged "Marketing"

The ultimate guide to marketing operations

Marketing operations (MOps) refers to all the processes that happen backstage in marketing. The folks who work under the marketing ops banner make sure that the right systems and technology are in place to deliver marketing campaigns at scale.

How to add to the mental health conversation through your content marketing

How to get awesome customer testimonial videos

Just as bad reviews can do serious damage to your brand, a trustworthy recommendation can work wonders. And while positive reviews are great en masse, a single customer testimonial video can mean more than all those reviews combined.

A guide to verticalization: What it is, when to try it, and how to get started

Verticalization is growing in popularity, so I chatted with some marketing pros across multiple industries to learn why it's a solid strategy—and how to do it right.

How you can turn your traffic into sales with micro conversions

You've probably poured a good amount of time and money into getting people to find and look at your website, but if that traffic isn't converting, it's not going to do much for you.

6 marketing automation examples for nurturing leads

You want to put your best foot forward to nurture leads, but using your human brain and time for every task isn't scalable. If you want to leverage the information you have about prospects to personalize at scale, marketing automation can help. 

How to make your case studies high-stakes—and why it matters

Every day on your website, your marketing assets are either winning you new customers or costing you opportunities, so your case studies—AKA customer stories—should convey the highest stakes possible. 

The FOMO strategy: How 3 brands used micro-influencers to get overly sponsored

While many brands rely on exclusivity or social proof, some are tapping into fear and using FOMO to drive brand awareness and sales. How? With the help of lots (and lots) of micro-influencers.

How marketers can use anchor bias to build their brand

Working in content marketing for the past five years has shown me there's one thing customers want to know about your brand: why you? 

The 4 Ps of marketing: The essentials of successful marketing strategies

A lot can slip through the cracks when overseeing multiple marketing strategies, but the 4 Ps of marketing, AKA marketing mix, act as a useful safety net—never mind that they sound like the start of a kindergarten lesson.