Using AI: track offline conversions from phone calls and appointments for advertising optimization

This automation category uses AI-driven workflows to capture and analyze offline conversions such as phone calls and scheduled appointments, feeding that data back into advertising platforms for smarter campaign adjustments. By automatically tracking booked quotes and sales appointments, marketers gain a clear view of which leads result in revenue, not just clicks. These insights enable optimized ad spend, improved targeting, and streamlined reporting without manual data entry.