Using AI: create or update customer profiles in a customer relationship management system

This automation uses AI to streamline the creation and updating of customer profiles in a CRM platform by extracting key details from incoming registration emails. It parses new email sign-up data, identifies contact information and company attributes, and ensures the CRM remains accurate and up-to-date without manual intervention. As a result, teams spend less time on data entry, maintain higher data quality, and can respond to prospects faster.