Connect SITE123 and Google Ads to unlock the power of automation
- No credit card required
- Free forever for core features
- 14-day trial for premium features and apps
How Zapier works
Zapier makes it easy to integrate SITE123 with Google Ads - no code necessary. See how you can get setup in minutes.
Choose a trigger
A trigger is the event that starts your Zap—like a "New Message" from SITE123.
Add your action
An action happens after the trigger—such as "Add Contact to Customer List With Email" in Google Ads.
You’re connected!
Zapier seamlessly connects SITE123 and Google Ads, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- New Message
Triggers when a new message has been sent using any of the message tools, e.g. Contact Us, Custom Form, etc.
Try ItTriggerInstant - Use Google Ads as...Required
- Managed Account
- Lead FormRequired
- Conversions Information
Try ItTriggerPolling- Use Google Ads as...Required
- Managed Account
- Customer ListRequired
- Customer_identifierRequired
- Message
ActionWrite- Use Google Ads as...Required
- Managed Account
- ResourceRequired
- Dates to IncludeRequired
- Limit
ActionWrite
- New Campaign
Triggers whenever a new campaign is created in Google Ads.
Try ItTriggerPolling - Use Google Ads as...Required
- Managed Account
- Customer ListRequired
- EmailRequired
- Message
ActionWrite- NameRequired
- Description
- Message
ActionWrite- Use Google Ads as...Required
- Managed Account
- Customer ListRequired
- Customer_identifierRequired
- Message
ActionWrite
Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023




93%
Customers who say using Zapier has made them better at their job
25m
Customers have created over 25 million Zaps on the platform
6 mins
The average user takes less than 6 minutes to set up a Zap
Learn how to automate Google Ads on the Zapier blog
Frequently Asked Questions about SITE123 + Google Ads integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with SITE123 and Google Ads
How do I start integrating my SITE123 website with Google Ads?
To begin integrating your SITE123 website with Google Ads, you must first access the integrations section within your SITE123 dashboard. From there, you can select Google Ads as a service to connect and follow the on-screen prompts to grant necessary permissions.
What kind of triggers can initiate an action in Google Ads from SITE123?
In the integration between SITE123 and Google Ads, typical triggers include actions like 'New Form Submission' or 'New Order Completion' on your SITE123 site. These triggers can automate tasks in Google Ads, such as updating audiences or starting specific ad campaigns.
Do I need any special technical skills for integrating SITE123 with Google Ads?
Integrating SITE123 with Google Ads is designed to be user-friendly, even for those without technical skills. The integration process involves selecting predefined triggers and actions that guide you through setting up automated workflows.
Can I track conversions from my SITE123 site in Google Ads after integration?
Yes, the integration allows tracking conversions directly from your SITE123 site into Google Ads. This setup enables you to see how ads lead to specific actions on your site, such as form completions or purchases.
What are some examples of actions in Google Ads triggered by events on my SITE123 website?
Examples of actions include updating an ad group, adjusting a bid strategy based on new purchase data from your site, or sending data to a new audience list when a form is submitted on your SITE123 website.
How secure is the integration between my SITE123 account and Google Ads?
We prioritize security in our integrations. The connection between your SITE123 account and Google Ads uses OAuth 2.0 authentication protocols, ensuring that any data transfer is secured and authorized properly.
How do I troubleshoot if my trigger does not result in the expected action in Google Ads?
If a trigger from your SITE123 website does not result in the expected action within Google Ads, check that all permissions are correctly set and verify the trigger-action configuration. You may also review logs for any error messages or consult our support team for assistance.