Connect Google Ads and SEMrush to unlock the power of automation
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Set up your first integration
Quickly connect Google Ads to SEMrush with a Zapier template.
Our most popular template
How Zapier works
Zapier makes it easy to integrate Google Ads with SEMrush - no code necessary. See how you can get setup in minutes.
Choose a trigger
A trigger is the event that starts your Zap—like a "New Campaign" from Google Ads.
Add your action
An action happens after the trigger—such as "Create a New Site Audit Campaign" in SEMrush.
You’re connected!
Zapier seamlessly connects Google Ads and SEMrush, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- New Campaign
Triggers whenever a new campaign is created in Google Ads.
Try ItTriggerPolling - MainAccountIdRequired
- Managed Account
- Customer ListRequired
- EmailRequired
- Message
ActionWrite- NameRequired
- Description
- Message
ActionWrite- MainAccountIdRequired
- Managed Account
- Customer ListRequired
- Customer_identifierRequired
- Message
ActionWrite
- MainAccountIdRequired
- Managed Account
- Lead FormRequired
- Conversions Information
Try ItTriggerPolling- MainAccountIdRequired
- Managed Account
- Customer ListRequired
- Customer_identifierRequired
- Message
ActionWrite- MainAccountIdRequired
- Managed Account
- ResourceRequired
- Dates to IncludeRequired
- Limit
ActionWrite- Double_opt_message
- MainAccountIdRequired
- Managed Account
- Multiple_identifier_note
- Conversion User Identifier SourceRequired
- NameRequired
- TimestampRequired
- Value
- Currency
ActionWrite
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Connect Google Ads and SEMrush to integrate crucial parts of your business
With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.
Automate your lead management and improve conversions
Create more impactful campaigns with automation
Provide world-class support with a little help from automation
Automate your way to actionable, up-to-date data
Resolve incidents faster with automation
Learn how to automate Google Ads on the Zapier blog
Frequently Asked Questions about Google Ads + SEMrush integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Ads and SEMrush
How do I integrate Google Ads with SEMrush?
You can integrate Google Ads with SEMrush using automation tools like ours that facilitate triggers and actions between the two platforms. The integration involves setting up a connection where an action, such as updating a keyword list in SEMrush, is triggered by changes or specific metrics in your Google Ads account.
What trigger in Google Ads can initiate an update in SEMrush?
A common trigger from Google Ads to SEMrush is when a specific campaign or ad group hits predetermined performance thresholds, such as clicks or conversion rates. This can automatically start an update in SEMrush, like refreshing your keyword strategy analysis.
Can I automate keyword updates from SEMrush back to Google Ads?
Yes, you can automate the transfer of keyword updates from SEMrush directly into your Google Ads campaigns. By setting up the correct triggers in our platform, any significant changes or newly found keywords in SEMrush can automatically be added to relevant Google Ads campaigns.
Is it possible to set alerts for changes detected between the two platforms?
Our tools allow you to configure alerts that trigger when specific data points change significantly across either platform. For example, if there's a drop in ad performance detected on SEMrush that correlates with certain keywords being paused on Google Ads, you'll receive a notification.
What sort of analytics data can be synced between SEMrush and Google Ads?
You can sync various types of analytics data such as click-through rates (CTR), conversion metrics, and cost-per-click (CPC) statistics from your Google Ads account into SEMrush for deeper performance insight analysis.
Are there limitations on the types of data that can trigger actions between these platforms?
While most campaign metrics like impressions and conversions can serve as triggers for actions across these platforms, certain nuanced reporting details might not be supported fully due to different data structures.
How often are changes updated between Google Ads and SEMrush once integrated?
The frequency of updates depends on how you've configured your integration settings. Typically, you can set it for real-time updates or scheduled intervals depending on your workflow needs through our system.
