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Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Zapier lets you build automated workflows between two or more apps—no code necessary. These workflows are called Zaps, and this is how they work.

A trigger is where automation begins

A trigger is an event that starts your Zap. Say you want to receive an email every time someone fills in a Facebook form—the trigger would be "new Facebook lead.
A trigger is the event that kicks off your automated workflow.

Now it's time for action

An action is the event an automation performs after it is triggered. Say you want to send a Slack message any time you receive a Facebook lead—the action would be "send a Slack message.
An action is the event that your automated workflow performs when triggered.

And that's it! You've just created a Zap.

A Zap is an automated workflow—consisting of a trigger and one or more actions—that connects your apps.
Triggers and actions are the main components of every automated workflow.

Connect SailPoint and Google Ads to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Connect your tools and unlock the power of automation

With Zapier's 6,000 integrations, you can unify your tools within a connected system to improve your team's efficiency and deepen their impact.

Choose a Trigger
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Choose an Action

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

  • SailPoint triggers, actions, and search

    Identity Attribute Changed

    Triggers when any attributes of an identity change. This may contain more than one changed attribute.

    Trigger
    Instant
    Try It
  • SailPoint triggers, actions, and search

    Identity Deleted

    Triggers when an identity is deleted in IdentityNow.

    Trigger
    Instant
    Try It

    • Requested ForRequired

    • Request TypeRequired

    • Requested ItemRequired

    • CommentRequired

    • Remove Date

    Action
    Write

    • Account Activity IDRequired

    Action
    Search

Zapier's blog offers the low-down on automating Google Ads

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About SailPoint

SailPoint provides enterprise identity governance solutions with on-premises and cloud-based identity management software for the most complex challenges.

Related categories

  • Security & Identity Tools
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About Google Ads

Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
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