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Choose a Trigger

Choose an Action

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1. Choose trigger event

2. Choose action

1. Select the event

Setup

Test

App

Trigger event

Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "Account in Report" from Pendo.

Add your action

An action happens after the trigger—such as "Create Conversion Event for a Property" in Google Analytics 4.

You’re connected!

Zapier seamlessly connects Pendo and Google Analytics 4, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

- Account Report
  Required
Trigger
Polling
Try It
New Conversion Event
Triggers when a new conversion event is created.
Trigger
Polling
Try It
- Measurement Display Name
  Required
Action
Write
Send Measurement Events for an Application
Send Measurement Events for given application.
Action
Write
Find Conversion
Finds a conversion based on id.
Action
Search

- Report ID
  Required
Trigger
Polling
Try It
- Event Name
  Required
Action
Write
- Report Start Date
  Required
- Report End Date
  Required
- Date Name
  Required
- Dimension
- Comparison
- Match type
- Value
- Metric
- Comparison
- Operation
- Value
- Offset
- Limit
- Currency
- Keep empty rows
- Return property quota
Action
Write
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write

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Customers have created over 25 million Zaps on the platform

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The average user takes less than 6 minutes to set up a Zap

Connect Pendo and Google Analytics 4 to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

Learn how to automate Pendo on the Zapier blog

Learn how to automate Google Analytics 4 on the Zapier blog

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Frequently Asked Questions about Pendo + Google Analytics 4 integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Pendo and Google Analytics 4

How does integrating Pendo with Google Analytics 4 work?

When you integrate Pendo with Google Analytics 4, you set up triggers in Pendo that send specific event data to Google Analytics 4. This allows you to follow user interactions and product usage patterns more closely within your analytics platform.

What kind of triggers can I set up in Pendo for Google Analytics 4?

In Pendo, you can configure triggers based on various user interactions such as button clicks, page views, and guide completions. These triggers can be synced with Google Analytics 4 to monitor these events within your GA dashboards.

Are there any limitations when sending event data from Pendo to Google Analytics 4?

While most user interaction events can be configured as triggers in Pendo, some custom properties or complex condition-based events might require additional setup or may have limitations on the GA4 side.

Is it possible to automate actions based on event data transferred from Pendo?

Yes, once the event data is in Google Analytics 4, you can create automated actions or alerts within GA4 based on specific criteria derived from your integrated data.

Can I track real-time data by integrating with Google Analytics 4?

Real-time tracking is possible, but it depends on how frequently the event data is pushed from Pendo to GA4. Some delays might occur based on the sync schedule established during integration setup.

How secure is my data during the integration process between these two platforms?

We employ encryptions and follow industry-standard security protocols during the transfer of data between Pendo and Google Analytics 4 to ensure that your information remains safe and confidential.

'What happens if there's an error during trigger setup between these systems?

'You'll receive a notification if there's any issue with setting up triggers between Pendo and Google Analytics 4. Our support team is available to assist you in troubleshooting and resolving any errors promptly.'

About Pendo

Pendo is an extension of your product that captures user behavior, gathers feedback, and guides users.

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About Google Analytics 4

Google Analytics 4 is a powerful web analytics platform that provides businesses with deep insights into user behavior and website performance.