When this happens...
UnbounceNew Form Submission
Then do this...
PardotCreate Prospect

Eliminating manual effort lets you work efficiently and scale quickly. Let this automation streamline your lead capture and processing for you! After it's been turned on, Zapier will add a new prospect on Pardot for every new form submission detected on Unbounce, making data entry for all those leads a thing of the past!

How this Unbounce-Pardot integration works

  1. Someone completes your Unbounce landing page
  2. Zapier automatically adds the lead as a prospect to Pardot

Apps involved

  • Unbounce
  • Pardot

Why Zapier?


Get started for free—14 day trial of premium features and apps.


No coding required—automate any of 1,500+ apps in minutes.


Enterprise-level security—connect mission-critical apps.

It's easy to connect Pardot + Unbounce and requires absolutely zero coding experience—the only limit is your own imagination.

When this happens...
then do this!
New Prospect

Triggers when a new Prospect is synced to Pardot.

Create Prospect

Creates a new Prospect record within Pardot.

New Form Submission

Triggers when a new Form Submission is received on a Landing Page, Overlay or Sticky Bar

Update Prospect

Updates an existing prospect.

Add Prospect to List

Adds an existing prospect to a list.

Send List Email

Creates and sends a list email.

Use our free platform to build a single Zapier integration and instantly connect your app with 1,500+ others.

Become a Zapier Integration Partner

Pardot is no-hassle marketing automation that makes sales and marketing teams best friends. Increase marketing accountability, gain greater insight into ROI, and much more.

Learn More

Unbounce makes it crazy simple to do landing pages without a dedicated developer. Just drag and drop via their editor and create incredible landing pages in minutes.

See Unbounce Integrations