When this happens...
OmniconvertNew Survey Lead
Then do this...
MarketoCreate or Update Lead

Whether you're a small business owner or a marketer for a big company you need to listen to your clients' needs and desires so you can offer them the best experience on every level of interacting with your brand and products. Personalized Omniconvert messages in pop-ups, banners or surveys help you understand what your visitors want and capture their email addresses. Then it's up to you to follow-up with personalized emails using a reliable email service provider, like Marketo. With this integration, you get the best of both Omniconvert and Marketo without losing time, as it automatically adds new leads captured with Omniconvert to a Marketo list.

How this Omniconvert - Marketo integration works

  1. A new lead is added to Omniconvert
  2. Zapier creates new Leads in Marketo

Apps involved

  • Omniconvert
  • Marketo

Why Zapier?


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It's easy to connect Marketo + Omniconvert and requires absolutely zero coding experience—the only limit is your own imagination.

When this happens...
then do this!
New Lead

Triggers when a new lead is created.

Create or Update Lead

Creates or Updates a lead.

New Survey Lead

Triggers when you have generated a new lead.

Add Lead to List

Adds a lead to a list.

New Interaction Lead

Triggers when you have generated a new lead.

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Marketo's marketing automation software helps marketers engage customers and prospects.

Learn More

Omniconvert is a conversion rate optimization platform. This app will enable the full power of Omniconvert on your store: A/B testing, user surveys, popup banners, advanced segmentation & more.

See Omniconvert Integrations