When this happens...
MarketoNew Lead
Then do this...
MixpanelCreate or Update Profile

Generating new leads in your marketing automation tool is critical. But what happens when the team building and designing your product don’t have access to this information? With this Marketo-Mixpanel integration, when a new lead is created in Marketo, an event is tracked in Mixpanel and a new profile is created (or is updated if it already exists in Mixpanel). Now teams looking at product metrics and user engagement data can leverage new lead data in any Mixpanel report. You can also use Mixpanel data to target new leads to receive customized notifications.

How this Marketo-Mixpanel integration works

  1. A new lead is created in Marketo
  2. A new people profile is created in Mixpanel or an existing profile is updated with new information from Marketo

Apps involved

  • Marketo
  • Mixpanel

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When this happens...
then do this!
New Lead

Triggers when a new lead is created.

Create or Update Lead

Creates or Updates a lead.

Add Lead to List

Adds a lead to a list.

Track Event

Send an Event to Mixpanel.

Create or Update Profile

Create a new profile or update properties of an existing profile.

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Marketo's marketing automation software helps marketers engage customers and prospects.

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Mixpanel provides product analytics for understanding user behavior in apps & websites. Build better products faster with instant insights.

See Mixpanel Integrations