Gravity Forms Help & Support

  • How to Get Started with Gravity Forms
  • Common Problems with Gravity Forms
  • Popular Things To Do With Gravity Forms

How to Get Started with Gravity Forms

About the Gravity Forms Integration

Connect with Gravity Forms

Getting started with Gravity Forms on Zapier is a bit more work than most apps on Zapier since you have to make sure you have your WordPress installation setup just right, but if you follow the steps here you shouldn't have any problems at all.

System Requirements

  • Gravity Forms v1.7.5+ Developer License
  • WordPress v3.5+

Installing the Zapier Add-On in Gravity Forms

The Zapier Add-On can be installed from the Add-On manager within Gravity Forms in your WordPress Dashboard.

To install manually follow the directions below:

  • Download the add-on plugin.
  • Upload the plugin folder and files via FTP to your wp-content/plugins folder OR upload the plugin zip file via the “Add New” plugin menu in WordPress.
  • Activate the “Gravity Forms Zapier Add-On” plugin you just uploaded.

Activate Zapier Gravity Forms

Setup the Zapier Add-On

After you have installed and activated the Zapier Add-On there is pretty much nothing you need to do until you are ready to integrate a form with Zapier. There are no global settings or API keys that must be configured.

The Zapier Settings page that appears within the global Settings in Gravity Forms is only for uninstalling the Zapier Add-On and it's associated data in your WordPress database. Zapier integration takes place primarily on the Zapier site itself and then from within the Form Settings of a form you would like to integrate with Zapier.

Create Your Gravity Forms Form

The first step in integrating with Zapier is going to be creating the form you would like to use to integrate with Zapier. This can include existing forms. It's best for the form you want to integrate with Zapier to already exist so that when you integrate that form with Zapier the list of fields associated with that form are up to date when you are configuring your Zapier settings on the Zapier site.

Gravity Forms form list

Using Gravity Forms as a Trigger

Connecting Gravity Forms to Zapier works a bit differently. First up is setting Gravity Forms as the trigger for your Zap. Then on Step 2 you'll be prompted to paste a Zapier URL into Gravity Forms.

Gravity Forms to Zapier

Once you have the Zapier URL, jump into your WordPress admin and navigate to the settings for the form you want to use as your trigger and paste that url into the Zapier portion like so:

Zapier URL in Gravity Forms

If your form does not have any submissions yet, go ahead and submit at least one sample submission.

Once you've done this and saved the settings in Gravity Forms, go ahead and switch back to Zapier and click "Continue."


From there you should be good to go!

Common Problems with Gravity Forms

Some fields are empty but I know they are filled out!

This isn't uncommon if you have multiple fields in a form with the same label. We recommend just tweaking each label in a form to be unique and this problem will go away! (Be sure to send another sample through and map the new unique labels in the template section of your action!).

Errors in Testing/Blank Test data

Gravity Forms has blank sample data to start with so Zapier can recognize all the fields from the form. To test your Zap with real data, you'll need to do 3 things:

  1. Submit the form you have set up yourself, being sure to fill out all fields
  2. Go to the test option of the trigger step of your zap and click the "Re-test Gravity Forms" button in the lower left. This will pull new trigger data.
  3. Go to test option of the action step of your zap and select the "Re-test (action app)" button. This will create a new test with the new trigger data.

You should now see sample data appearing when clicking on the "Insert Fields" button.

The incorrect email is coming through

Using a "Confirm Email" plugin can send us an incorrect email result. If you have the right email recorded in Gravity Forms but it's not being sent to Zapier correctly, you'll need to turn off the Confirm Email plugin.

My New Form Submission does not include a URL for my uploaded image

The full URL for Signature fields are intentionally not sent for security reasons, so there are no plans for these to be made available. Post Image field URLs are available in the latest version of the Gravity Forms Zapier Add-On.

I encounter errors in subsequent steps when trying to use the File field/URL from a Gravity Forms trigger

Gravity Forms sends a placeholder URL that does not lead to a real file in the sample data ( Because of that, you will not be able to successfully test steps that require the use of this field (such as "Upload File" steps) in the Editor. We suggest that you click on "Skip the step" in testing and turn the Zap on.

Popular Things To Do With Gravity Forms

  • Save new Gravity Forms submissions to a Google Sheets spreadsheet

    Gravity Forms + Google Sheets

    Try It
  • Create HubSpot contacts from Gravity Forms submissions

    Gravity Forms + HubSpot

  • Create Salesforce Leads via Gravity Forms

    Gravity Forms + Salesforce (Legacy)

  • Create new Google Calendar event from Gravity Forms submission

    Gravity Forms + Google Calendar

  • Add new Gravity Forms file uploads to Google Drive as new files

    Gravity Forms + Google Drive

  • Send Gravity Forms submissions to Constant Contact

    Gravity Forms + Constant Contact

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