Integrate Google Analytics 4 with Kartra to automate your work

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1. Choose a Trigger

An event that starts an automation

2. Choose an Action

The event an automation performs after it's triggered

Endless possibilities

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How Zapier works

Zapier makes it easy to integrate Google Analytics 4 with Kartra - no code necessary. See how you can get setup in minutes.

Select a trigger from Google Analytics 4

A trigger is an event that starts your Zap and runs the workflow. For example, with Google Analytics 4, a trigger could be "New Conversion Event."

A trigger is the event that kicks off your automated workflow.

Setup an action from Kartra

An action is what takes place after the automation is triggered. For example, with Kartra, the action could be "Assign Tag to Lead."

An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Google Analytics 4 to Kartra

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Triggers and actions are the main components of every automated workflow.

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Set up your first integration

Quickly connect Google Analytics 4 to Kartra with a Zapier template.

Our most popular template

Track new Kartra leads by sending measurement events to Google Analytics 4
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Kartra + Google Analytics 4
Create conversion events in Google Analytics 4 for properties when new leads register to a calendar in Kartra
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Kartra + Google Analytics 4

Track new Kartra leads by sending measurement events to Google Analytics 4

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Kartra + Google Analytics 4

Create conversion events in Google Analytics 4 for properties when new leads register to a calendar in Kartra

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Kartra + Google Analytics 4

Make work flow with AI

Level up your Google Analytics 4 to Kartra integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

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Frequently Asked Questions about Google Analytics 4 + Kartra integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Analytics 4 and Kartra

How do I connect Google Analytics 4 with Kartra?

To connect Google Analytics 4 with Kartra, start by setting up a Custom HTML tag in your Kartra account where you can input the Global Site Tag (gtag.js) from Google Analytics. This will allow us to track user activity on your site and send data back to your GA4 property.

What triggers can I use for tracking events in the integration between Google Analytics 4 and Kartra?

In our integration between Google Analytics 4 and Kartra, you can use triggers such as page visits, product purchases, form submissions, and video plays. These can be set up as event triggers in your GA4 account to capture specific user interactions on your Kartra-hosted pages.

Can I set up conversion tracking for Kartra purchases in Google Analytics 4?

Yes, conversion tracking for purchases made on Kartra can be set up in Google Analytics 4. You need to configure event parameters that capture purchase transaction details within your GA4 property. Our setup allows for mapping these parameters effectively so you have precise insights into purchase behavior.

How do I troubleshoot data discrepancies between Google Analytics 4 and Kartra?

To troubleshoot discrepancies between GA4 and Kartra data, first ensure all event tags are correctly configured and not duplicated. Check if the time zone settings match across both platforms. We recommend verifying tag firing using the DebugView in GA4 to see real-time data flow.

What actions are supported after triggering an event from Kartra to Google Analytics 4?

Supported actions after triggering an event from Kartra include recording the event in real-time on your GA4 dashboard, updating conversion metrics, and enhancing audience segmentation based on behavior tracked during these events.

Can I use custom dimensions or metrics with this integration?

Custom dimensions or metrics can indeed be used with this integration. In Google Analytics 4, set custom dimensions that align with unique identifiers or actions within your marketing funnels on Kartra for a better understanding of customer journeys.

Is it possible to track video engagement on our site through this integration?

Yes, it's possible to track video engagement through our integration. By setting video play as an event trigger in your GA4 account, you can monitor how users interact with embedded videos on your Kartra pages directly within Google's analytics interface.

Connect Google Analytics 4 and Kartra to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

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Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

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Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

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Connect Google Analytics 4 and Kartra to unlock the power of automation

With Zapier's 7,000 integrations, you can unify your tools within a connected system to improve your team's efficiency and deepen their impact.

Choose a Trigger

Start here

Choose an Action

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

New Conversion Event
Triggers when a new conversion event is created.
Trigger
Scheduled
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- Measurement Display Name
  Required
Action
Write
Send Measurement Events for an Application
Send Measurement Events for given application.
Action
Write
Find Conversion
Finds a conversion based on id.
Action
Search
- Tag Categories
  Required
- Tags
  Required
Trigger
Instant
Try It

- Calendars
  Required
- Calendar Class
  Required
Trigger
Instant
Try It
- Calendars
  Required
- Calendar Class
  Required
Trigger
Instant
Try It

- Forms
  Required
Trigger
Instant
Try It
- Memberships
  Required
- Membership Levels
  Required
Trigger
Instant
Try It
- Page Split Test Link
  Required
- Version
  Required
Trigger
Instant
Try It
- Score
  Required
Trigger
Instant
Try It
- Sequences
  Required
Trigger
Instant
Try It
- Sequences
  Required
Trigger
Instant
Try It
- Tracking Link Category
  Required
- Tracking Links
  Required
Trigger
Instant
Try It
- Lists
  Required
Trigger
Instant
Try It
- Tracking Link Category
  Required
- Videos
  Required
Trigger
Instant
Try It
- Kartra Page Website
  Required
- Page
  Required
Trigger
Instant
Try It
- Calendar
  Required
- Assign a Tag
  Required
- Email
  Required
- Lead ID
Action
Write
- Subscription ID
- Transaction ID
- Email
  Required
- Lead ID
Action
Write
- Email
  Required
- First Name
- Middle Name
- Last Name
- Second Last Name
- Phone
- Phone Country Code
- IP Address
- Address
- Zip
- City
- State
- Country
- Company
- Lead Picture URL
- Website
- Facebook Account
- Twitter Account
- Linkedin Account
- Google Plus Account
Action
Write
- Subscription ID
- Product Funnels
  Required
- Products
  Required
- Product Price Point
  Required
- Next Payment Date
- Amount
- Recurrence
- Quantity
- Installments Left
Action
Write
- Assign a Tag
  Required
- Email
  Required
- Lead ID
Action
Write
- Assign a Tag
  Required
- Email
  Required
- Lead ID
Action
Write
Retrieve All the Pages in Your Account
Get all the pages in your Kartra account.
Action
Write
Retrieve All the Tags in Your Account
Get all the tags from the your account in Kartra.
Action
Write
- Assign a Tag
  Required
- Email
  Required
- Lead ID
Action
Write
- Tracking Link Category
  Required
- Assign a Tag
  Required
- Email
  Required
- Lead ID
Action
Write
- Assign a Tag
  Required
- Email
  Required
- Lead ID
Action
Write
- Email
  Required
- Lead ID
Action
Search
- Transaction ID
  Required
Action