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Connect Google Ads and Skool to power AI-driven automation

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Choose an Action
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Zapier makes it easy to integrate Google Ads with Skool - no code necessary. See how you can get setup in minutes.

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Google Ads
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Google Ads
1. Choose trigger event
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Skool
Skool logo
Skool
2. Choose action
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1. Select the event
Setup
Test
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Google Ads
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Campaign" from Google Ads.

Add your action

An action happens after the trigger—such as "Invite Member" in Skool.

You’re connected!

Zapier seamlessly connects Google Ads and Skool, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

    • Use Google Ads as...
      Required
    Trigger
    Polling
    Try It
    • Use Google Ads as...
      Required
    • Managed Account
    • Customer List
      Required
    • Email address
      Required
    • Consent for ad User Data
    • Consent for ad personalization
    • Terms of service
    Action
    Write
    • Use Google Ads as...
      Required
    • Name
      Required
    • Description
    • Message
    Action
    Write
    • Use Google Ads as...
      Required
    • Managed Account
    • Customer List
      Required
    • Customer_identifier
      Required
    • Message
    Action
    Write
    • Use Google Ads as...
      Required
    • Managed Account
    • Lead Form
      Required
    • Conversions Information
    Trigger
    Polling
    Try It
    • Use Google Ads as...
      Required
    • Managed Account
    • Customer List
      Required
    • Customer identifier
      Required
    • Consent for ad User Data
    • Consent for ad personalization
    • Terms of service
    Action
    Write
    • Use Google Ads as...
      Required
    • Managed Account
    • Resource
      Required
    • Dates to Include
      Required
    • Limit
    Action
    Write
    • Double_opt_message
    • Use Google Ads as...
      Required
    • Managed Account
    • Multiple_identifier_note
    • Conversion User Identifier Source
      Required
    • Conversion Action
      Required
    • Timestamp
      Required
    • Value
    • Currency
    Action
    Write

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Customers have created over 25 million Zaps on the platform

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Connect Google Ads and Skool to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Learn how to automate Google Ads on the Zapier blog

Learn how to automate Skool on the Zapier blog

Make work flow with AI

Level up your Google Ads to Skool integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Illustration of AI enhancing Zapier workflows with automation and app integrations.

Frequently Asked Questions about Google Ads + Skool integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Ads and Skool

How can I integrate Google Ads with Skool using your platform?

You can integrate Google Ads with Skool by creating a Zap that connects the two applications. Our platform allows you to set specific triggers such as a new ad campaign in Google Ads, which can then prompt actions like enrolling a user in a Skool course.

What triggers are available for Google Ads when integrating with Skool?

When integrating Google Ads, triggers available include new campaigns, new ad groups, or new keywords being added. These triggers can initiate actions in Skool such as welcoming a student to a classroom or sending updates.

Can I automate enrollment into courses on Skool from Google Ads leads?

Yes, you can automate enrollments on Skool. By setting a trigger when a lead form is submitted on Google Ads, our system automatically enrolls that lead into a specific course on Skool.

Are there any limitations to what actions can be performed on Skool from Google Ads?

While most standard actions like enrolling students and sending notifications are supported, some complex automated actions might require additional configuration within our platform to ensure compatibility.

Is it possible to track ad performance in relation to course enrollments on Skool?

Yes, it is possible to track the performance of your ads relative to course enrollments. By using our integration’s analytic tools, you can match data from both platforms and understand how your marketing efforts translate into educational engagement.

What kind of automation workflows can I create between Google Ads and Skool?

You can create workflows like automatically sending thank you emails from Skool after someone submits their information on a Google Ad form, or adding participants to interactive sessions based on their interaction with an ad campaign.

How do I handle errors during the integration process between Google Ads and Skool?

Our platform provides detailed error messages and logs which help identify any issues during the integration setup. We recommend checking these resources first before reaching out for support if errors persist.

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About Google Ads
Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
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About Skool
Skool is a simple to use community platform that allows you to put your community, course, and event schedule together in one place.
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