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Connect Google Ads and Podia to unlock the power of automation

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Zapier makes it easy to integrate Google Ads with Podia - no code necessary. See how you can get setup in minutes.

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Google Ads
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Google Ads
1. Choose trigger event
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Podia
Podia logo
Podia
2. Choose action
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1. Select the event
Setup
Test
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Google Ads
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Campaign" from Google Ads.

Add your action

An action happens after the trigger—such as "Remove Someone From Your Community" in Podia.

You’re connected!

Zapier seamlessly connects Google Ads and Podia, automating your workflow.

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25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

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Frequently Asked Questions about Google Ads + Podia integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Ads and Podia

Can I set up a trigger in Podia to automatically start a Google Ads campaign?

Our integration allows you to create Zaps where an event in your Podia account, such as publishing a new course or product, can trigger the launch of a predetermined Google Ads campaign. However, automating the creation of new ads directly requires additional configurations within your Google Ads account.

How does the integration handle new customer information from Podia?

When you gain new customers on Podia, our Zap can automatically update your customer lists in Google Ads. This ensures your remarketing lists and targeted demographics stay current without manual data entry.

What kind of actions can be automated between Podia and Google Ads?

We support various actions such as updating audience lists and modifying ad statuses based on triggers from Podia. For example, upon completing a course purchase in Podia, you might want to add that customer to a new audience list for upselling through Google Ads.

Are conversion tracking capabilities supported with this integration?

Yes, if you've configured conversion tracking codes on your Podia checkout pages, our integration allows these conversions to be seamlessly tracked and reported back into Google Ads for accurate measurement of ad performance.

What should I do if my Zap isn't posting updates from Podia to Google Ads?

First, check that all fields mapped between Podia and Google Ads are correct. Make sure that all required permissions are granted both platforms. If issues persist, reviewing the Zap history for errors or reaching out to support might help resolve any underlying problems.

Can I personalize ad content based on customer behavior in Podia?

Yes, using our triggers based on user behavior such as course completions or membership sign-ups, you can tailor messages and offers through dynamic content insertion in your Google Ads campaigns to better suit individual preferences.

Is it possible to pause ads when inventory is low on my digital products?

With our Zaps, you can automate the pausing of specific campaigns or ads in Google Ads when conditions change in your inventory levels at Podia. This helps manage costs by stopping promotions when they're less effective due to supply constraints.

Practical ways you can use Google Ads and Podia

Email campaign automation

Develop an automated system for scheduling, personalizing, and dispatching email campaigns to segmented audiences, enhancing engagement and monitoring performance metrics.

Marketing & Marketing Ops
Task assignment and tracking

Create an automated workflow that assigns tasks to team members based on workload and tracks project progress in real-time, ensuring deadlines are met efficiently.

Project Management

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

triggers, actions, or triggers and actions
  • Google Ads triggers, actions, and search
    New Campaign

    Triggers whenever a new campaign is created in Google Ads.

    Trigger
    Polling
    Try It
    • MainAccountId
      Required
    • Managed Account
    • Customer List
      Required
    • Email
      Required
    • Message
    Action
    Write
    • Name
      Required
    • Description
    • Message
    Action
    Write
    • MainAccountId
      Required
    • Managed Account
    • Customer List
      Required
    • Customer_identifier
      Required
    • Message
    Action
    Write
    • MainAccountId
      Required
    • Managed Account
    • Lead Form
      Required
    Trigger
    Polling
    Try It
    • MainAccountId
      Required
    • Managed Account
    • Customer List
      Required
    • Customer_identifier
      Required
    • Message
    Action
    Write
    • MainAccountId
      Required
    • Managed Account
    • Resource
      Required
    • Dates to Include
      Required
    • Limit
    Action
    Write
    • Double_opt_message
    • MainAccountId
      Required
    • Managed Account
    • Multiple_identifier_note
    • Conversion User Identifier Source
      Required
    • Name
      Required
    • Timestamp
      Required
    • Value
    • Currency
    Action
    Write

Learn how to automate Google Ads on the Zapier blog

Learn how to automate Podia on the Zapier blog

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About Google Ads
Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
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About Podia
Podia is a platform that lets anyone sell memberships, online courses and digital downloads online.
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