Skip to content

Connect Google Ads and Keap to unlock the power of automation

  • No credit card required
  • Free forever for core features
  • 14-day trial for premium features and apps
Choose a Trigger
Choose an Action
Google Logo Start with Google for free

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Zapier makes it easy to integrate Google Ads with Keap - no code necessary. See how you can get setup in minutes.

100%
Help
Google Ads logo
Google Ads
Google Ads logo
Google Ads
1. Choose trigger event
Keap logo
Keap
Keap logo
Keap
2. Choose action
Google Ads logo
1. Select the event
Setup
Test
Google Ads logo
Google Ads
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Campaign" from Google Ads.

Add your action

An action happens after the trigger—such as "Create Product" in Keap.

You’re connected!

Zapier seamlessly connects Google Ads and Keap, automating your workflow.

Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023

G2 Badge - Best Est. ROI - Winter 2024
G2 Badge - Best Results - Winter 2024
G2 Badge - Most Implementable - Winter 2024
G2 Badge - Leader Mid-Market - Winter 2024

93%

Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your Google Ads to Keap integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Illustration of AI enhancing Zapier workflows with automation and app integrations.

Frequently Asked Questions about Google Ads + Keap integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Ads and Keap

What is required to integrate Google Ads with Keap using Zapier?

To integrate Google Ads with Keap, you will need active accounts on both platforms. Additionally, you need access to Zapier, where you can set up 'zaps' to automate processes. Typically, you'll select a trigger from Google Ads, such as a new campaign or lead form entry, and an action in Keap like creating a contact.

Can I automatically update my Keap contacts when a lead is generated in Google Ads?

Yes, through Zapier's integration, you can set up a zap that uses the 'New Lead' trigger from Google Ads. Once triggered, it can perform the 'Create/Update Contact' action in Keap to ensure your contact list is always current.

Is it possible to track conversions from Google Ads directly in Keap?

While Zapier does not directly track conversions within Keap, you can create workflows that link conversion events in Google Ads with specific actions in Keap. This can be useful for tagging contacts or updating records based on conversion data.

How do we handle duplicates when syncing leads from Google Ads to Keap?

Zapier allows us to manage duplicates by using filters and search steps before adding new contacts. You can set the integration to check if a contact already exists in Keap before creating a new entry.

What triggers are available for Google Ads when integrating with Keap via Zapier?

Google Ads offers multiple triggers such as new campaign creation, lead form submissions, and more. These triggers allow us to initiate actions within Keap like sending automated follow-up emails.

Are there any limitations on the data fields that can be transferred between Google Ads and Keap?

Generally, most standard fields like contact information and ad details are transferable via Zapier zaps. However, custom fields may require additional configuration or might not be supported directly.

Can we automate sending follow-up emails from Keap after receiving leads from Google Ads?

Yes, by setting up a zap where the trigger is receiving a new lead in Google Ads and the action is sending an email through Keap, you can automate personalized follow-up communications efficiently.

Practical ways you can use Google Ads and Keap

Automating expense tracking

Streamlining the process of recording and categorizing business expenses, generating reports automatically, and ensuring compliance with tax regulations.

Business Owner
Social media content scheduling

Setting up an automated calendar for posting on social media platforms, optimizing post timing, and improving engagement metrics with AI suggestions.

Marketing & Marketing Ops
Task assignment and progress tracking

Automating the distribution of project tasks based on team member skills and availability, while tracking progress in real time and sending out reminders for deadlines.

Project Management

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

  • Google Ads triggers, actions, and search
    New Campaign

    Triggers whenever a new campaign is created in Google Ads.

    Trigger
    Polling
    Try It
    • MainAccountId
      Required
    • Managed Account
    • Customer List
      Required
    • Email
      Required
    • Message
    Action
    Write
    • Name
      Required
    • Description
    • Message
    Action
    Write
    • MainAccountId
      Required
    • Managed Account
    • Customer List
      Required
    • Customer_identifier
      Required
    • Message
    Action
    Write
    • MainAccountId
      Required
    • Managed Account
    • Lead Form
      Required
    Trigger
    Polling
    Try It
    • MainAccountId
      Required
    • Managed Account
    • Customer List
      Required
    • Customer_identifier
      Required
    • Message
    Action
    Write
    • MainAccountId
      Required
    • Managed Account
    • Resource
      Required
    • Dates to Include
      Required
    • Limit
    Action
    Write
    • Double_opt_message
    • MainAccountId
      Required
    • Managed Account
    • Multiple_identifier_note
    • Conversion User Identifier Source
      Required
    • Name
      Required
    • Timestamp
      Required
    • Value
    • Currency
    Action
    Write

Learn how to automate Google Ads on the Zapier blog

Learn how to automate Keap on the Zapier blog

google-ads logo
About Google Ads
Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
Related categories
Similar apps
Facebook Lead Ads integrationsFacebook Lead Ads integrations
Facebook Lead Ads
Ads & Conversion, Facebook
AdRoll integrationsAdRoll integrations
AdRoll
Ads & Conversion
keap logo
About Keap
Keap is your all-in-one CRM, sales and marketing automation software that helps organize leads, land the job, get paid, and keep growing.
Learn moreLearn moreHelpHelp
Related categories
Similar apps
Zapier Interfaces integrationsZapier Interfaces integrations
Zapier Interfaces
App Builder, CRM (Customer Relationship Management), Forms & Surveys, Zapier

Connect Google Ads to Keap on the world's largest no-code automation platform

Google Logo Sign up with Google