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Zapier makes it easy to integrate Google Ads with Keap - no code necessary. See how you can get setup in minutes.
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Google Ads
Google Ads
1. Choose trigger event
Keap
Keap
2. Choose action
1. Select the event
Setup
Test
Google Ads
Choose a trigger event
Choose a trigger
A trigger is the event that starts your Zap—like a "New Campaign" from Google Ads.
Add your action
An action happens after the trigger—such as "Create Product" in Keap.
You’re connected!
Zapier seamlessly connects Google Ads and Keap, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
Triggers when a new task is created. Please note: only tasks assigned to the authenticated user may be retrieved through this trigger. Use the New Task Event trigger to retrieve all tasks.
Create a new record or update an existing record in your app.
Contact ID
Required
Lead Affiliate Id
Order Date
Required
Product Id
Required
Product Quantity
Required
Price Override
Order Title
Required
Order Type
Required
Promo Codes
Sales Affiliate Id
Company
Country Code (e.g., USA)
First Name
Is Invoice to Company
Last Name
Address Line 1
Address Line 2
Locality
Middle Name
Phone
Region (e.g., US-CA)
Zip Code
Zip Four
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Contact Id
Due Date
Required
Title
Required
User Id
Description
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Contact
Required
Tags
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Contact
Required
Tags
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Email or Phone Required
Check for Duplicates Using
Required
Email Address 1
Opt In
Last Name
First Name
Tag IDs
Anniversary Date (format: YYYY-MM-DD)
Birth Date (format: YYYY-MM-DD)
Company Name
Company ID
Contact Type
Job Title
Lead Source ID
Middle Name
Origin IP Address
Owner ID
Preferred Locale
Preferred Name
Prefix
Source Type
Spouse Name
Suffix
Time Zone
Website
Keap Source ID
UTM Campaign
UTM Content
UTM Medium
UTM Source
UTM Term
Billing Address Fields Required
Billing Address Country Code (e.g., USA)
Billing Address Line 1
Billing Address Line 2
Billing Address City
Billing Address Postal Code
Billing Address Region (e.g., US-CA)
Billing Address Zip Code
Billing Address Zip Four
Shipping Address Fields Required
Shipping Address Country Code (e.g., USA)
Shipping Address Line 1
Shipping Address Line 2
Shipping Address City
Shipping Address Postal Code
Shipping Address Region (e.g., US-CA)
Shipping Address Zip Code
Shipping Address Zip Four
Other Address Fields Required
Other Address Country Code (e.g., USA)
Other Address Line 1
Other Address Line 2
Other Address City
Other Address Postal Code
Other Address Region (e.g., US-CA)
Other Address Zip Code
Other Address Zip Four
Email Address 2
Email Address 3
Phone 1 Number
Phone 1 Type
Phone 1 Extension
Phone 2 Number
Phone 2 Type
Phone 2 Extension
Phone 3 Number
Phone 3 Type
Phone 3 Extension
Phone 4 Number
Phone 4 Type
Phone 4 Extension
Phone 5 Number
Phone 5 Type
Phone 5 Extension
Fax 1 Number
Fax 1 Type
Fax 2 Number
Fax 2 Type
Facebook Account
LinkedIn Account
Twitter Account
Instagram Account
Snapchat Account
YouTube Account
Pinterest Account
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Company Name
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Field
Required
Value
Required
Email or Phone Required
Check for Duplicates Using
Required
Email Address 1
Opt In
Last Name
First Name
Tag IDs
Anniversary Date (format: YYYY-MM-DD)
Birth Date (format: YYYY-MM-DD)
Company Name
Company ID
Contact Type
Job Title
Lead Source ID
Middle Name
Origin IP Address
Owner ID
Preferred Locale
Preferred Name
Prefix
Source Type
Spouse Name
Suffix
Time Zone
Website
Keap Source ID
UTM Campaign
UTM Content
UTM Medium
UTM Source
UTM Term
Billing Address Fields Required
Billing Address Country Code (e.g., USA)
Billing Address Line 1
Billing Address Line 2
Billing Address City
Billing Address Postal Code
Billing Address Region (e.g., US-CA)
Billing Address Zip Code
Billing Address Zip Four
Shipping Address Fields Required
Shipping Address Country Code (e.g., USA)
Shipping Address Line 1
Shipping Address Line 2
Shipping Address City
Shipping Address Postal Code
Shipping Address Region (e.g., US-CA)
Shipping Address Zip Code
Shipping Address Zip Four
Other Address Fields Required
Other Address Country Code (e.g., USA)
Other Address Line 1
Other Address Line 2
Other Address City
Other Address Postal Code
Other Address Region (e.g., US-CA)
Other Address Zip Code
Other Address Zip Four
Email Address 2
Email Address 3
Phone 1 Number
Phone 1 Type
Phone 1 Extension
Phone 2 Number
Phone 2 Type
Phone 2 Extension
Phone 3 Number
Phone 3 Type
Phone 3 Extension
Phone 4 Number
Phone 4 Type
Phone 4 Extension
Phone 5 Number
Phone 5 Type
Phone 5 Extension
Fax 1 Number
Fax 1 Type
Fax 2 Number
Fax 2 Type
Facebook Account
LinkedIn Account
Twitter Account
Instagram Account
Snapchat Account
YouTube Account
Pinterest Account
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
For AI agents & developers
Use Google Ads and Keap with AI agents and code
Beyond Zap workflows. Call Google Ads and Keap actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.
No code
Connect via Zapier MCP
Expose Google Ads and Keap actions as tools in any MCP client. Authenticate once, then call them in natural language.
Example actions on this page
Add Contact to Customer List With Email
Create Product
Works with
Claude · ChatGPT · Cursor · any MCP-compatible client
There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.
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Customers who say using Zapier has made them better at their job
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Customers have created over 25 million Zaps on the platform
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The average user takes less than 6 minutes to set up a Zap
Connect Google Ads and Keap to integrate crucial parts of your business
With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.
Automate your lead management and improve conversions
With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
Create more impactful campaigns with automation
Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
Provide world-class support with a little help from automation
Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
Automate your way to actionable, up-to-date data
The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
Resolve incidents faster with automation
Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
Learn how to automate Google Ads on the Zapier blog
Learn how to automate Keap on the Zapier blog
Make work flow with AI
Level up your Google Ads to Keap integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Frequently Asked Questions about Google Ads + Keap integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Ads and Keap
What is required to integrate Google Ads with Keap using Zapier?
To integrate Google Ads with Keap, you will need active accounts on both platforms. Additionally, you need access to Zapier, where you can set up 'zaps' to automate processes. Typically, you'll select a trigger from Google Ads, such as a new campaign or lead form entry, and an action in Keap like creating a contact.
Can I automatically update my Keap contacts when a lead is generated in Google Ads?
Yes, through Zapier's integration, you can set up a zap that uses the 'New Lead' trigger from Google Ads. Once triggered, it can perform the 'Create/Update Contact' action in Keap to ensure your contact list is always current.
Is it possible to track conversions from Google Ads directly in Keap?
While Zapier does not directly track conversions within Keap, you can create workflows that link conversion events in Google Ads with specific actions in Keap. This can be useful for tagging contacts or updating records based on conversion data.
How do we handle duplicates when syncing leads from Google Ads to Keap?
Zapier allows us to manage duplicates by using filters and search steps before adding new contacts. You can set the integration to check if a contact already exists in Keap before creating a new entry.
What triggers are available for Google Ads when integrating with Keap via Zapier?
Google Ads offers multiple triggers such as new campaign creation, lead form submissions, and more. These triggers allow us to initiate actions within Keap like sending automated follow-up emails.
Are there any limitations on the data fields that can be transferred between Google Ads and Keap?
Generally, most standard fields like contact information and ad details are transferable via Zapier zaps. However, custom fields may require additional configuration or might not be supported directly.
Can we automate sending follow-up emails from Keap after receiving leads from Google Ads?
Yes, by setting up a zap where the trigger is receiving a new lead in Google Ads and the action is sending an email through Keap, you can automate personalized follow-up communications efficiently.
About Google Ads
Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
