Connect FareHarbor and Google Ads to unlock the power of automation
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Set up your first integration
Quickly connect FareHarbor to Google Ads with a Zapier template.
Our most popular template
How Zapier works
Zapier makes it easy to integrate FareHarbor with Google Ads - no code necessary. See how you can get setup in minutes.
Choose a trigger
A trigger is the event that starts your Zap—like a "Cancelled Booking" from FareHarbor.
Add your action
An action happens after the trigger—such as "Add Contact to Customer List With Email" in Google Ads.
You’re connected!
Zapier seamlessly connects FareHarbor and Google Ads, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- Cancelled Booking
Triggers when a booking is cancelled.
Try ItTriggerInstant - Updated Booking
Triggers when a new booking is created, an existing booking is updated, or an existing booking is cancelled.
Try ItTriggerInstant - Use Google Ads as...Required
- Managed Account
- Lead FormRequired
- Conversions Information
Try ItTriggerPolling- Use Google Ads as...Required
- Managed Account
- Customer ListRequired
- Customer_identifierRequired
- Message
ActionWrite
- New Booking
Triggers when a new booking is created.
Try ItTriggerInstant - New Campaign
Triggers whenever a new campaign is created in Google Ads.
Try ItTriggerPolling - Use Google Ads as...Required
- Managed Account
- Customer ListRequired
- EmailRequired
- Message
ActionWrite- NameRequired
- Description
- Message
ActionWrite
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Practical ways you can use FareHarbor and Google Ads
Add new booking contacts to Google Ads customer lists
When a new booking is created in FareHarbor, Zapier will automatically add the contact's email address to your Google Ads customer list. This helps you retarget customers for future promotions or announcements, enhancing your advertising strategy.
Business Owner
Update FareHarbor data via Google Ads lead forms
When someone fills out a lead form in Google Ads, Zapier can trigger an update in FareHarbor, linking the information from the lead form to your booking platform. This keeps your customer data current and prevents manual entry errors.
EngineeringRetarget candidates who apply via FareHarbor for recruiting ads
If a candidate books an interview or workshop through FareHarbor, Zapier can add their email to a Google Ads customer list, allowing you to retarget the right people with recruitment campaigns or updates about your team.
HR & Recruiting OpsLearn how to automate Google Ads on the Zapier blog
Frequently Asked Questions about FareHarbor + Google Ads integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with FareHarbor and Google Ads
How do I set up FareHarbor to trigger actions in Google Ads?
To set up FareHarbor triggers, you will need to connect your FareHarbor account with our platform and define specific events that will act as triggers, such as booking confirmations or cancellations. These triggers will then initiate specific actions within your Google Ads account, like pausing or activating campaigns.
Can I automatically update my Google Ads campaigns based on FareHarbor activity?
Yes, by using our integration platform, you can automate updates to your Google Ads campaigns. For example, when a new booking is received in FareHarbor, you can set it to trigger an adjustment in your ad's audience targeting or budget allocation.
What kind of FareHarbor booking activities can trigger actions in Google Ads?
You can use various booking activities as triggers such as new bookings, cancellations, or changes in reservation status. These triggers can automate actions like updating ad copy or modifying bidding strategies within Google Ads.
Is it possible to track conversions from Google Ads in FareHarbor?
While our primary focus is on triggering actions from FareHarbor bookings into Google Ads, you can track conversions by linking your ads directly with the reservation confirmation page of FareHarbor using UTM parameters and tracking codes.
Do I need any technical expertise to integrate FareHarbor with Google Ads?
No extensive technical expertise is required. Our user-friendly interface guides you through connecting both platforms and setting up relevant triggers and actions without needing advanced programming knowledge.
Can I pause my Google Ad campaigns when there are no available slots on FareHarbor?
Absolutely! By setting a trigger for availability changes on FareHarbor, our platform can automatically pause your connected campaigns in Google Ads if no slots are available for booking.
What happens if there's an error during the synchronization between FareHarbor and Google Ads?
In case of any synchronization errors between the platforms, our system alerts you immediately so you can address the issue promptly. We also log these errors for deeper diagnostics if needed.
