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Facebook Offline Conversions + Marketo

Add new Marketo leads to Facebook Offline Conversions as offline events

Boost your Facebook conversions by connecting your Marketo leads with Facebook Offline Conversions. This workflow triggers when a new lead is created in Marketo, and then sends an offline event to Facebook, helping you track and optimize your ad campaigns more efficiently. Increase your campaign's effectiveness by instantly connecting these two powerful marketing platforms.

Boost your Facebook conversions by connecting your Marketo leads with Facebook Offline Conversions. This workflow triggers when a new lead is created in Marketo, and then sends an offline event to Facebook, helping you track and optimize your ad campaigns more efficiently. Increase your campaign's effectiveness by instantly connecting these two powerful marketing platforms.

  1. When this happens...
    MarketoMarketo
    New Lead

    Triggers when a new lead is created.

    TriggerScheduled
  2. automatically do this!
    Facebook Offline ConversionsFacebook Offline Conversions
    Send Offline Event

    Sends events from your customer systems (PoS, CRM, email service provider, etc) to connect Facebook campaigns to offline activity and business impact.

    ActionWrite
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Supported triggers and actions

What does this mean?
    • Form

    Trigger
    Scheduled
    Try It
  • Marketo triggers, actions, and search

    New Program

    Triggers when a new program is created.

    Trigger
    Scheduled
    Try It
    • ListRequired

    • LeadRequired

    Action
    Write
    • Api Docs Info

    • HTTP MethodRequired

    • URLRequired

    • Query String Parameters

    • Headers

    • Additional Request Headers

    • Body

    Action
    Write
    • Partition

    Action
    Write
    • E-Mail AddressRequired

    • Additional fields to retrieve

    Action
    Search
facebook-offline-conversions logo
facebook-offline-conversions logo

About Facebook Offline Conversions

With offline conversion measurement on Facebook, you can track when events occur in your physical retail store and other offline channels (ex: email marketing and CRM apps) after people see or engage with your Facebook ad. .
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Related categories

  • Ads & Conversion
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