You can paste `%CONTACTKEY%` into your links in a message and the value will be placed instead of this code. For advanced users.

List of segments new/updated contacts will be excluded from.

Property for determining uniqueness of the contact.

Specify an event type key if you want system to generate events for new contacts. Use only latin letters, digits, dashes and underscores. For advanced users.

Subscription form name (if you use several forms). Use only latin letters, digits, dashes and underscores.

Key of an event type stored in eSputnik. If there isn't such event type in the system, it will be created. Use only latin letters, digits, dashes and underscores.

Individual event key. Usually an email address is used.

Parameters which you want to put in an event. These parameters will be available in scenarios and message templates. Use only latin letters, digits and underscores for paremeter names. See more [information about event parameters](https://esputnik.com/support/sobytiya).

Key/value pairs. These parameters can be used in message template as `$!data.get('key')`. See more [information about dynamic content](http://esputnik.com/blog/dinamicheskiy-kontent-v-pismah) in messages.

Alphanumeric Sender ID allows you to set your own business brand as the Sender ID when sending SMS. [See more](http://esputnik.com/support/sozdanie-sms).

ESputnik is a marketing automation service made to embody the toughest ideas of enterprise level solutions in very clear and efficient way for everyone.

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