Integrate eBay with Google Ads to automate your work

Start with Google for free

1. Choose a Trigger

An event that starts an automation

2. Choose an Action

The event an automation performs after it's triggered

Endless possibilities

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Zapier makes it easy to integrate eBay with Google Ads - no code necessary. See how you can get setup in minutes.

Select a trigger from eBay

A trigger is an event that starts your Zap and runs the workflow. For example, with eBay, a trigger could be "New Order."

A trigger is the event that kicks off your automated workflow.

Setup an action from Google Ads

An action is what takes place after the automation is triggered. For example, with Google Ads, the action could be "Add Contact to Customer List With Email."

An action is the event that your automated workflow performs when triggered.

That’s it! You just connected eBay to Google Ads

With Zapier, it’s never been easier to connect your apps together and automate your most tedious work. Save hours every month.

Triggers and actions are the main components of every automated workflow.

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Customers who say using Zapier has made them better at their job

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Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Set up your first integration

Quickly connect eBay to Google Ads with a Zapier template.

Our most popular template

Set campaign statuses in Google Ads for new orders in eBay
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eBay + Google Ads

Set campaign statuses in Google Ads for new orders in eBay

Details

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eBay + Google Ads

Make work flow with AI

Level up your eBay to Google Ads integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

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Frequently Asked Questions about eBay + Google Ads integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with eBay and Google Ads

How can I integrate eBay with Google Ads?

Integrating eBay with Google Ads is typically done using third-party automation platforms like ours. We facilitate this by linking your eBay account to Google Ads and allowing specific triggers, such as a new product listing on eBay, to initiate actions like creating or updating a Google Ad campaign.

What are the common triggers for integrating eBay with Google Ads?

Common triggers include the creation of new listings on eBay, updates to existing listings, or changes in the stock levels of a product. These triggers can automatically prompt actions such as launching new ad campaigns or adjusting current ones in Google Ads.

Can I customize the actions taken in Google Ads when triggered by an event on eBay?

Yes, you can customize actions extensively. For example, if a new product is listed on eBay, you might want to create different types of ads or update bids on existing ads specifically tailored for that product category.

How do we handle security concerns when integrating these platforms?

We prioritize security by using encrypted connections and adhering to comprehensive data protection policies. Our platform requires authentication from both your eBay and Google Ads accounts to ensure secure communications between them.

Is there a way to test the integration between eBay and Google Ads before going live?

Yes, typically there is a sandbox environment or a testing phase where you can simulate triggers and actions without affecting your live campaigns. This allows you to fine-tune settings and ensure smooth operation once live.

What happens if an action fails during the integration process?

If an action fails, our platform usually provides detailed error messages helping you identify what went wrong. You can review the logs for issues like authentication errors or misconfigured settings and amend them accordingly.

Are there any limitations in terms of data syncing frequency between eBay and Google Ads?

Generally, syncing frequency depends on how you've configured your triggers. While some users prefer real-time updates for time-sensitive promotions, others may opt for less frequent syncing for standard operations. Our system allows flexible scheduling based on your needs.

Connect eBay and Google Ads to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Connect eBay and Google Ads to unlock the power of automation

With Zapier's 7,000 integrations, you can unify your tools within a connected system to improve your team's efficiency and deepen their impact.

Choose a Trigger

Start here

Choose an Action

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

New Order
Triggers when a new order is made.
Trigger
Scheduled
Try It
- HTTP Method
  Required
- URL
  Required
- Query String Parameters
- Headers
- Additional Request Headers
- Body
Action
Write
New Campaign
Triggers whenever a new campaign is created in Google Ads.
Trigger
Scheduled
Try It
- MainAccountId
  Required
- Managed Account
- Customer List
  Required
- Email
  Required
- Message
Action
Write
- Name
  Required
- Description
- Message
Action
Write

- MainAccountId
  Required
- Managed Account
- Customer List
  Required
- Customer_identifier
  Required
- Message
Action
Write
- Status
  Required
Action
Write

- MainAccountId
  Required
Action
Search
- Name
  Required
Action
Search

- Order
  Required
- Line Item
- Shipped_date
- Shipping_carrier_code
- Tracking_number
Action
Write
- Start_date
- End_date
- Fulfillment_status
- Buyer Username
Action
Search
- MainAccountId
  Required
- Managed Account
- Lead Form
  Required
Trigger
Scheduled
Try It
- MainAccountId
  Required
- Managed Account
- Customer List
  Required
- Customer_identifier
  Required
- Message
Action
Write
- MainAccountId
  Required
- Managed Account
- Resource
  Required
- Dates to Include
  Required
- Limit
Action
Write
- Double_opt_message
- MainAccountId
  Required
- Managed Account
- Multiple_identifier_note
- Conversion User Identifier Source
  Required
- Name
  Required
- Timestamp
  Required
- Value
- Currency
Action
Write
- HTTP Method
  Required
- URL
  Required
- Query String Parameters
- Headers
- Additional Request Headers
- Body
Action
Write
- MainAccountId
  Required
Action
Search
- Name
  Required
- Description
- Message
Action
Search or write

Learn how to automate eBay on the Zapier blog

Learn how to automate Google Ads on the Zapier blog

About eBay

eBay is a premier auction site that allows anyone to buy and sell goods, from individuals to retailers.

Learn more Help

Related categories

eCommerce

About Google Ads

Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.

Help

Related categories

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