Connect eBay and Google Ads to unlock the power of automation
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Set up your first integration
Quickly connect eBay to Google Ads with a Zapier template.
Our most popular template
How Zapier works
Zapier makes it easy to integrate eBay with Google Ads - no code necessary. See how you can get setup in minutes.
Choose a trigger
A trigger is the event that starts your Zap—like a "New Order" from eBay.
Add your action
An action happens after the trigger—such as "Add Contact to Customer List With Email" in Google Ads.
You’re connected!
Zapier seamlessly connects eBay and Google Ads, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- New Order
Triggers when a new order is made.
Try ItTriggerPolling - Api_docs_info
- Stop on errorRequired
- HTTP MethodRequired
- URLRequired
- Query string parameters
- Additional request headers
- Body
ActionWrite- New Campaign
Triggers whenever a new campaign is created in Google Ads.
Try ItTriggerPolling - Use Google Ads as...Required
- Managed Account
- Customer ListRequired
- EmailRequired
- Message
ActionWrite
- OrderRequired
- Line Item
- Shipped_date
- Shipping_carrier_code
- Tracking_number
ActionWrite- Start_date
- End_date
- Fulfillment_status
- Buyer Username
ActionSearch- Use Google Ads as...Required
- Managed Account
- Lead FormRequired
- Conversions Information
Try ItTriggerPolling- Use Google Ads as...Required
- Managed Account
- Customer ListRequired
- Customer_identifierRequired
- Message
ActionWrite
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Connect eBay and Google Ads to integrate crucial parts of your business
With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.
Automate your lead management and improve conversions
Create more impactful campaigns with automation
Provide world-class support with a little help from automation
Automate your way to actionable, up-to-date data
Resolve incidents faster with automation
Learn how to automate Google Ads on the Zapier blog
Frequently Asked Questions about eBay + Google Ads integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with eBay and Google Ads
How can I integrate eBay with Google Ads?
Integrating eBay with Google Ads is typically done using third-party automation platforms like ours. We facilitate this by linking your eBay account to Google Ads and allowing specific triggers, such as a new product listing on eBay, to initiate actions like creating or updating a Google Ad campaign.
What are the common triggers for integrating eBay with Google Ads?
Common triggers include the creation of new listings on eBay, updates to existing listings, or changes in the stock levels of a product. These triggers can automatically prompt actions such as launching new ad campaigns or adjusting current ones in Google Ads.
Can I customize the actions taken in Google Ads when triggered by an event on eBay?
Yes, you can customize actions extensively. For example, if a new product is listed on eBay, you might want to create different types of ads or update bids on existing ads specifically tailored for that product category.
How do we handle security concerns when integrating these platforms?
We prioritize security by using encrypted connections and adhering to comprehensive data protection policies. Our platform requires authentication from both your eBay and Google Ads accounts to ensure secure communications between them.
Is there a way to test the integration between eBay and Google Ads before going live?
Yes, typically there is a sandbox environment or a testing phase where you can simulate triggers and actions without affecting your live campaigns. This allows you to fine-tune settings and ensure smooth operation once live.
What happens if an action fails during the integration process?
If an action fails, our platform usually provides detailed error messages helping you identify what went wrong. You can review the logs for issues like authentication errors or misconfigured settings and amend them accordingly.
Are there any limitations in terms of data syncing frequency between eBay and Google Ads?
Generally, syncing frequency depends on how you've configured your triggers. While some users prefer real-time updates for time-sensitive promotions, others may opt for less frequent syncing for standard operations. Our system allows flexible scheduling based on your needs.
