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How Zapier works

Zapier makes it easy to integrate eBay with Google Ads - no code necessary. See how you can get setup in minutes.

Select a trigger from eBay

A trigger is an event that starts your Zap and runs the workflow. For example, with eBay, a trigger could be "New Order."
A trigger is the event that kicks off your automated workflow.

Setup an action from Google Ads

An action is what takes place after the automation is triggered. For example, with Google Ads, the action could be "Add Contact to Customer List With Email."
An action is the event that your automated workflow performs when triggered.

That’s it! You just connected eBay to Google Ads

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Triggers and actions are the main components of every automated workflow.

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Customers have created over 25 million Zaps on the platform

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The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

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Frequently Asked Questions about eBay + Google Ads integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with eBay and Google Ads

How can I integrate eBay with Google Ads?

Integrating eBay with Google Ads is typically done using third-party automation platforms like ours. We facilitate this by linking your eBay account to Google Ads and allowing specific triggers, such as a new product listing on eBay, to initiate actions like creating or updating a Google Ad campaign.

What are the common triggers for integrating eBay with Google Ads?

Common triggers include the creation of new listings on eBay, updates to existing listings, or changes in the stock levels of a product. These triggers can automatically prompt actions such as launching new ad campaigns or adjusting current ones in Google Ads.

Can I customize the actions taken in Google Ads when triggered by an event on eBay?

Yes, you can customize actions extensively. For example, if a new product is listed on eBay, you might want to create different types of ads or update bids on existing ads specifically tailored for that product category.

How do we handle security concerns when integrating these platforms?

We prioritize security by using encrypted connections and adhering to comprehensive data protection policies. Our platform requires authentication from both your eBay and Google Ads accounts to ensure secure communications between them.

Is there a way to test the integration between eBay and Google Ads before going live?

Yes, typically there is a sandbox environment or a testing phase where you can simulate triggers and actions without affecting your live campaigns. This allows you to fine-tune settings and ensure smooth operation once live.

What happens if an action fails during the integration process?

If an action fails, our platform usually provides detailed error messages helping you identify what went wrong. You can review the logs for issues like authentication errors or misconfigured settings and amend them accordingly.

Are there any limitations in terms of data syncing frequency between eBay and Google Ads?

Generally, syncing frequency depends on how you've configured your triggers. While some users prefer real-time updates for time-sensitive promotions, others may opt for less frequent syncing for standard operations. Our system allows flexible scheduling based on your needs.

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Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

triggers, actions, or triggers and actions
    • Api_docs_info
    • Stop on error
      Required
    • HTTP Method
      Required
    • URL
      Required
    • Query string parameters
    • Additional request headers
    • Body
    Action
    Write
  • Google Ads triggers, actions, and search
    New Campaign

    Triggers whenever a new campaign is created in Google Ads.

    Trigger
    Polling
    Try It
    • MainAccountId
      Required
    • Managed Account
    • Customer List
      Required
    • Email
      Required
    • Message
    Action
    Write
    • Order
      Required
    • Line Item
    • Shipped_date
    • Shipping_carrier_code
    • Tracking_number
    Action
    Write
    • Start_date
    • End_date
    • Fulfillment_status
    • Buyer Username
    Action
    Search
    • MainAccountId
      Required
    • Managed Account
    • Lead Form
      Required
    Trigger
    Polling
    Try It
    • MainAccountId
      Required
    • Managed Account
    • Customer List
      Required
    • Customer_identifier
      Required
    • Message
    Action
    Write

Learn how to automate Google Ads on the Zapier blog

ebay logo
ebay logo
About eBay
eBay is a premier auction site that allows anyone to buy and sell goods, from individuals to retailers.
Related categories
google-ads logo
google-ads logo
About Google Ads
Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
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