Connect Reply and Clay to unlock the power of automation

No credit card required
Free forever for core features
14-day trial for premium features and apps

Choose a Trigger

Choose an Action

Start with Google for free

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Zapier makes it easy to integrate Reply with Clay - no code necessary. See how you can get setup in minutes.

100%

Help

1. Choose trigger event

2. Choose action

1. Select the event

Setup

Test

App

Trigger event

Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "Inbox Category Set for Reply" from Reply.

Add your action

An action happens after the trigger—such as "Create Record in Table" in Clay.

You’re connected!

Zapier seamlessly connects Reply and Clay, automating your workflow.

Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023

G2 Badge - Most Implementable - Winter 2024

G2 Badge - Leader Mid-Market - Winter 2024

93%

Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your Reply to Clay integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

Illustration of AI enhancing Zapier workflows with automation and app integrations.

Frequently Asked Questions about Reply + Clay integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Reply and Clay

What is the first step in integrating Reply with Clay?

The first step in integrating Reply with Clay is to connect both accounts. You'll need to ensure that you have access to both platforms and authorize the connection through our integration settings.

Can I set up automatic triggers for sending emails from Reply using data from Clay?

Yes, you can set up automatic triggers within our platform. For example, when a new contact is added in Clay, it can automatically trigger an email sequence in Reply.

Is it possible to update contact information in Clay when changes are made in Reply?

Absolutely. You can create an action that updates contact information in Clay whenever a change occurs in Reply, ensuring all your data remains synchronized.

How do I ensure only specific events trigger actions between Reply and Clay?

Within our integration settings, you have the option to set filters and conditions so that only specific events or updates trigger actions between Reply and Clay.

What kind of data can be transferred from Clay to Reply through this integration?

You can transfer various data types from Clay to Reply including contact information, notes, tags, and other relevant fields necessary for your email campaigns or sequences.

Do I need technical skills to integrate Reply with Clay?

No technical skills are required. Our user-friendly interface guides you through the setup process with step-by-step instructions on configuring triggers and actions.

How do we test if the integration between Reply and Clay is working correctly?

You can test the integration by performing a sample action or triggering an event to observe whether the expected behavior occurs, such as sending a test email or updating a record.

Connect Reply and Clay to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Integration categories

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

triggers, actions, or triggers and actions

Inbox Category Set for Reply
Triggers when reply marked with a new inbox category.
Trigger
Instant
Try It
New Link Clicked
Triggers when a person clicks your link in email.
Trigger
Instant
Try It
New Email Opened
Triggers when a person opens your email.
Trigger
Instant
Try It
New Email Replied
Triggers when a person replied.
Trigger
Instant
Try It
Add or Update Contact
Triggers when new contacts are created manually or existing contacts are updated manually.
Trigger
Instant
Try It
- Campaign ID
  Required
- Force Push
- Email
  Required
- First Name
  Required
- Last Name
- Company
- Title
- Phone
- City
- State
- Country
- Timezone
- LinkedIn
Action
Write
- Email
  Required
Action
Write
- Sequence Id
  Required
- Contact Email
  Required
- Contact Id
- First Name
  Required
- Last Name
- Company
- Phone
- City
- State
- Country
- Title
- LinkedIn
- Sales Navigator
- Time Zone
Action
Write
- Skipped
Action
Write
Find Row in Table
Find a row in a table.
Action
Search
Find User
Finds a user in a Workspace by email, name, or id
Action
Search

New Person Bounce
Triggers when an email address bounce (soft & hard).
Trigger
Instant
Try It
New Emails Sent
Triggers when new email sent (first step or follow-up).
Trigger
Instant
Try It
New Person Opt Out
Triggers when a person clicks opt out link.
Trigger
Instant
Try It
Prospect Finished
Triggers when a prospect finishes in terms of campaign.
Trigger
Instant
Try It
Zapier Step Launched
Triggers when a Sequence's Zapier step is launched
Trigger
Instant
Try It
- Email
  Required
- First Name
  Required
- Last Name
- Company
- Title
- Phone
- City
- State
- Country
- Timezone
- LinkedIn
Action
Write
- Email
  Required
Action
Write
- Email
  Required
- Campaign ID
  Required
Action
Write
- Skipped
Action
Write
Find Select Option ID for Table Field
Finds a Select Option ID by its text value
Action
Search

About Reply

Reply is a sales automation platform that puts outreach on autopilot, while still making each communication personal.

Learn moreLearn more

Related categories

Marketing Automation

Similar apps

Zapier Interfaces

App Builder, CRM (Customer Relationship Management), Forms & Surveys, Zapier

About Clay

Clay is a simple spreadsheet interface, yet powerful automation platform that allows you to build internal tooling and automations to streamline your marketing, sales, and recruiting.