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How Zapier works

Zapier makes it easy to integrate Lofty with Google Ads - no code necessary. See how you can get setup in minutes.

Select a trigger from Lofty

A trigger is an event that starts your Zap and runs the workflow. For example, with Lofty, a trigger could be "Segment Changed."
A trigger is the event that kicks off your automated workflow.

Setup an action from Google Ads

An action is what takes place after the automation is triggered. For example, with Google Ads, the action could be "Add Contact to Customer List With Email."
An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Lofty to Google Ads

With Zapier, it’s never been easier to connect your apps together and automate your most tedious work. Save hours every month.
Triggers and actions are the main components of every automated workflow.

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Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your Lofty to Google Ads integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Learn about AI automation
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Connect Lofty and Google Ads to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

    • Segment
      Required
    Trigger
    Instant
    Try It
  • Lofty triggers, actions, and search
    New Transaction

    New transaction trigger

    Trigger
    Instant
    Try It
    • Zap Trigger ID
      Required
    Trigger
    Instant
    Try It
    • First Name
    • Last Name
    • Email
    • Phone
    • Birthday
    • Street or Complete Address (Mailing Address)
    • Lead Type
    • Lead Ownership Level
    • Source
    • Segment
      Required
    • Tag
    • Note
    • Subscription - Smart Plans
    • Subscription - Property Alert
    • Subscription - Market Report
    • Min Price (Buyer)
    • Max Price (Buyer)
    • Location (Deprecated)
    • City (Buyer)
    • State (Buyer)
    • Zipcode (Buyer)
    • Address (Buyer)
    • Min Beds (Buyer)
    • Min Baths (Buyer)
    • Beds (Seller)
    • Baths (Seller)
    • Price (Seller)
    • Address (Seller)
    • SqFt (Seller)
    • City (Seller)
    • State (Seller)
    • Zipcode (Seller)
    • Send Welcome Email
    • City (Mailing Address)
    • State (Mailing Address)
    • Zip Code(Mailing Address)
    Action
    Write
    • Pipeline
      Required
    Trigger
    Instant
    Try It
  • Lofty triggers, actions, and search
    New Lead

    Triggers when a new lead is assigned to you. Does not work for lender-type accounts.

    Trigger
    Instant
    Try It
  • Lofty triggers, actions, and search
    Update Transaction

    Update transaction trigger

    Trigger
    Instant
    Try It
    • Transaction Name
      Required
    • Transaction ID
    • Lead First Name
      Required
    • Lead Last Name
    • Lead ID
    • Associated Lead Email
    • Transaction Owner ID
    • Transaction Owner Email
    • Transaction Type
      Required
    • Transaction Stage
      Required
    • Close Price
    • GCI
    • Team Revenue
    • Agent Revenue
    • Commission Rate
    • Timezone
    • Closed Date
    • Expected Close
    • Appointment Date
    • Agreement Signed Date
    • Offer Date
    • Contract Date
    • Appraisal Date
    • Home Inspection Date
    • Escrow Date
    • Expiration Date
    • Property Address
    • Property Unit
    • Property Listing Status
    • Property MLS Listing ID
    • Property Label
    • Property List Price
    • Property Type
    • Property Bedrooms
    • Property Bathrooms
    • Property Square Feet
    • Property Lot Size (Sqft)
    • Property Note
    Action
    Write

Learn how to automate Lofty on the Zapier blog

Learn how to automate Google Ads on the Zapier blog

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About Lofty
Lofty is a product of the technology company Lofty Inc, which offers a complete tech solution for real estate agents.
Learn more
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    About Google Ads
    Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
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