When this happens...
SumoNew Email Subscriber
Then do this...
AirtableCreate Record

If you're wanting to keep an archive of new email subscribers you collected through Sumo, use this Zapier integration to save the subscriber's name, email address and whatever other information you're collecting.

Note: This imports Sumo subscribers only after you've activated the integration; it doesn't import existing subscribers.

How It Works

  1. Visitor completes Sumo list builder form
  2. Zapier adds that individual to Airtable

What You Need

  • Sumo
  • Airtable

Why Zapier?


Get started for free—14 day trial of premium features and apps.


No coding required—automate any of 1,500+ apps in minutes.


Enterprise-level security—connect mission-critical apps.

It's easy to connect Airtable + Sumo and requires absolutely zero coding experience—the only limit is your own imagination.

When this happens...
then do this!
New Record

Triggers when a new record is available.

Update Record

Update the values of specific cells in an Airtable record.

New Record in View

Triggers when a new record is available in a view.

Create Record

Creates a new record with auto-populating fields.

New Email Subscriber

Triggers when a new email subscriber is created.

Use our free platform to build a single Zapier integration and instantly connect your app with 1,500+ others.

Become a Zapier Integration Partner

Organize anything with Airtable, a modern database created for everyone. Airtable is a fast and flexible way to create tables to keep track of anything, from sales leads to vacation planning to inventory management.

Tools to grow Your website’s traffic, including email list builders, sharing buttons, and heat maps. Sumo works with any website.

See Sumo Integrations