When this happens...
SumoNew Email Subscriber
Then do this...
AirtableCreate Record

Want to keep a backup of all your subscribers in one database that you can use to sort and organize new leads? With this Zapier integration quietly humming in the background you can do all of that and more on autopilot. Whenever a new subscriber is added via Sumo, their information is sent to Airtable where you can expose fields about your contacts. Keep a fail-safe record of leads, look for trends and work less.

How this Sumo-Airtable integration works

  1. A new subscriber is added in Sumo
  2. Zapier add their information to Airtable

Apps involved

  • Sumo
  • Airtable

Why Zapier?


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It's easy to connect Airtable + Sumo and requires absolutely zero coding experience—the only limit is your own imagination.

When this happens...
then do this!
New Record

Triggers when a new record is available.

Update Record

Update the values of specific cells in an Airtable record.

New Record in View

Triggers when a new record is available in a view.

Create Record

Creates a new record with auto-populating fields.

New Email Subscriber

Triggers when a new email subscriber is created.

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Become a Zapier Integration Partner

Organize anything with Airtable, a modern database created for everyone. Airtable is a fast and flexible way to create tables to keep track of anything, from sales leads to vacation planning to inventory management.

Tools to grow Your website’s traffic, including email list builders, sharing buttons, and heat maps. Sumo works with any website.

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