Update subscriber profiles with lead DOBs for nurture
Update subscriber profiles with lead DOBs for nurture
Your social lead DOBs come in mixed formats, blocking clean audience segmentation. Profiles are updated automatically so campaign managers can run age-targeted flows same day.
Overview
Messy DOB entries from social giveaway leads make age-based segmentation unreliable and slow down targeted campaigns. This flow normalizes and writes DOBs into subscriber profiles so campaign managers have segmentation-ready audiences the same day.